Strategy

Sometimes A Window Opens a Door

    When my website development partner, Chris (Howay) called it was seemingly out of the blue. He had finished a website for a new client being managed by a friend and they asked him a question that made him think of me. They wanted to go to a trade show and weren’t quite sure …

Sometimes A Window Opens a Door Read More »

Three Shows, Three Examples

Recently I had the chance to walk the floors of three vastly different trade shows.  All are good examples of different types of shows. All had ties to a specific industry but each had a different approach to how they reached their intended audiences and how they served those aforementioned industries. The shows: ASIS, aka …

Three Shows, Three Examples Read More »

Variation on a Theme: Fine-tuning the 3-Step Process

The objective is to know more and to be disciplined about it. Just about the time you get a process in place, you find a way to improve it. But, hey, why not?  If the frame holds its shape, why not put a new cover on it? At least that’s what I learned from the …

Variation on a Theme: Fine-tuning the 3-Step Process Read More »

The Real Thing: When a Program Comes Together on the Show Floor

After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder …

The Real Thing: When a Program Comes Together on the Show Floor Read More »

Let’s Call This Step 3A in that 3-Step Formula

If you’ve been following this space in recent times you know we’ve spelled out a three-step formula to train and engage your booth staff before a trade show. Well, I fibbed: there is one more step.  And there could be a fifth step (but that one comes after the show). The extra step is probably …

Let’s Call This Step 3A in that 3-Step Formula Read More »

Step 3 in the 3-Step Formula to Train and Engage Your Booth Staff

You saw it coming, so thanks for counting down with me. Yes, now you get to engage your staff face-to-face and talk about the things you’ve been rolling out to them over the past few weeks.  This is the formula for the final (well, almost) piece in this puzzle of engagement. Here’s the formula: Call …

Step 3 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »

Step 2 in the 3-Step Formula to Train and Engage Your Booth Staff

You’ve laid the groundwork for your staff at the show with the initial email, now is your chance to engage them live–at least voice to voice. Bring on the phone call or WebEx**! This event is scheduled about two weeks out from the show. Now is your chance to spell it out in real terms.  …

Step 2 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »

Step 1 in the 3-Step Formula to train and Engage Your Booth Staff

Engaging your booth staff to train them for a specific trade show starts with a basic email to the participants at least three weeks out from the show. To tell the truth, this item was written last after the other elements of the program fell into place.  While it is the digest version (executive summary?) …

Step 1 in the 3-Step Formula to train and Engage Your Booth Staff Read More »

A Three-Step Formula to Train and Engage Your Booth Staff

OK, that’s a mouth full of a title, but it really does describe this concept. Recently I was hired to help train a company’s trade show booth staff for a specific show.  Instead of just showing up on the day of the show and teaching them the basic don’t-smoke-or-eat-in-the-booth rigamarole, I designed a process to …

A Three-Step Formula to Train and Engage Your Booth Staff Read More »

Scroll to Top