When my website development partner, Chris (Howay) called it was seemingly out of the blue. He had finished a website for a new client being managed by a friend and they asked him a question that made him think of me. They wanted to go to a trade show and weren’t quite sure […]
Sometimes A Window Opens a Door Read More »
The objective is to know more and to be disciplined about it. Just about the time you get a process in place, you find a way to improve it. But, hey, why not? If the frame holds its shape, why not put a new cover on it? At least that’s what I learned from the
Variation on a Theme: Fine-tuning the 3-Step Process Read More »
The time comes in every exhibit manager or marketing manager’s life when they must choose an exhibit partner. So just how do you do that? You could: Do a web search using key words to find somebody nearby. Consult Exhibitor Magazine in the ads in the back pages. Get a referral from an associate at
Selecting a Trade Show Partner Read More »
All it takes is money, as the saying goes. If you don’t have it, go find it. At our chamber, we rely on three sources of income for our programs: Sponsorships Memberships Admissions and fees to events When it came to the Big D BBQ Battle, we relied on a similar set of sources: Sponsorships
Inventing an Event: Revenue Sources Read More »
From the time we are young children, we love playing with trucks. The Big D BBQ Battle was no exception. Geoeffery and I got to play with some pretty big trucks. We needed trucks for lots of things: A rental U-Haul became our dry storage and local hauler of water and supplies. A loaned refrigerator
Inventing An Event: Trucks Read More »
The Big D BBQ Battle presented a unique set of issues for the North Dallas Chamber. Typically we produce events (annual meeting, HR Conference, Real Estate Conference, et al) in existing places. Ballrooms, hotel meeting rooms, convention spaces and the like. But this was different. We actually had to create the space. I mean, really
Inventing an Event: The Venue Read More »
It seems simple enough: the leader should be the voice. The one at the front should have the pipes to voice the organization’s image. Well, for us, it just happened to work out that way. The North Dallas Chamber’s partnership with Radio KAAM 770 for the Big D BBQ Battle meant we had to voice
Inventing an Event: Finding Your Voice Read More »
One critical element of a successful event is beer. All along we’ve been billing this event as “beer, beef and a band.” Let’s explore each of these elements as they relate to The Big D BBQ Battle.” OK, enough of the professorial posturing, this is about finding a good brew, a great brand that matches
Inventing an Event: Beer Read More »
Having always been on the exhibitor side of things when it came to expos and trade shows, when I was called upon to produce the business expo for the North Dallas Chamber, I had to stop and think about where to start. I was now on the other side. A chamber expo is the one
Reinventing a Chamber Expo Read More »
Vetting, or researching, potential exhibit marketing partners is really at the front and center of the process of either building, buying or leasing a trade show exhibit. Leading this process, after creating the list, is picking up the phone or crashing the keyboard to ask the vettee;’s references what they think of them. A word
The RFI/RFP Process: Vetting Potential Partners Read More »
Receive my marketing and networking tips in your Inbox. Practical and actionable. Not too often. And never spam, I promise.
© 2021 PE Maynard & Associates.
All rights reserved.
