Logistics

Sometimes A Window Opens a Door

    When my website development partner, Chris (Howay) called it was seemingly out of the blue. He had finished a website for a new client being managed by a friend and they asked him a question that made him think of me. They wanted to go to a trade show and weren’t quite sure …

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Variation on a Theme: Fine-tuning the 3-Step Process

The objective is to know more and to be disciplined about it. Just about the time you get a process in place, you find a way to improve it. But, hey, why not?  If the frame holds its shape, why not put a new cover on it? At least that’s what I learned from the …

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Inventing an Event: Revenue Sources

All it takes is money, as the saying goes. If you don’t have it, go find it. At our chamber, we rely on three sources of income for our programs: Sponsorships Memberships Admissions and fees to events When it came to the Big D BBQ Battle, we relied on a similar set of sources: Sponsorships …

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Inventing an Event: The Venue

The Big D BBQ Battle presented a unique set of issues for the North Dallas Chamber.  Typically we produce events (annual meeting, HR Conference, Real Estate Conference, et al) in existing places.  Ballrooms, hotel meeting rooms, convention spaces and the like.  But this was different. We actually had to create the space.  I mean, really …

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Inventing an Event: Finding Your Voice

It seems simple enough: the leader should be the voice.  The one at the front should have the pipes to voice the organization’s image. Well, for us, it just happened to work out that way. The North Dallas Chamber’s partnership with Radio KAAM 770 for the Big D BBQ Battle meant we had to voice …

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Inventing an Event: Beer

One critical element of a successful event is beer.  All along we’ve been billing this event as “beer, beef and a band.” Let’s explore each of these elements as they relate to The Big D BBQ Battle.” OK, enough of the professorial posturing, this is about finding a good brew, a great brand that matches …

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The RFI/RFP Process: Vetting Potential Partners

Vetting, or researching, potential exhibit marketing partners is really at the front and center of the process of either building, buying or leasing a trade show exhibit. Leading this process, after creating the list, is picking up the phone or crashing the keyboard to ask the vettee;’s references what they think of them.  A word …

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