Stories

Detective Work

This comes under the heading of “when the client calls, the answer is always some form of yes.” Recently an automotive client called and asked a question I hadn’t expected of him: could you find out the status of a property under construction near my business? Now, without going into too much detail, I had …

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I Think I Finally Heard the Roar of the Crowd

Musicians and performing artists get it often. For the writer or content creator. out end product is less visible and often passed by or even ignored. Not that it isn’t read or good.  But appreciation, that’s another story. Yet the other day I heard it.  That crowd.  The applause. After a client meeting I rode …

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Picking up the Pieces of a Brand: the A Brite Story

When you spend time with a company you get to know not only the products and services they offer, but the people inside the company as well as their partners and competitors.  And you can see (and sense) when change is occurring. For the past seven years, I’ve had the good fortune to have a …

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