Trade Shows

Elevating a Brand in Familiar Surrounding: A Brite Goes to SUR/FIN 2018

They had been going to their biggest industry show for years.  Really, since the company’s founding in the 1980s.  But this year was different. Over the past few years, A Brite Company had been going through a transformation.  Growing past their toll-blending roots in the surface finishing industry, the company developed new lines of business …

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Three Shows, Three Examples

Recently I had the chance to walk the floors of three vastly different trade shows.  All are good examples of different types of shows. All had ties to a specific industry but each had a different approach to how they reached their intended audiences and how they served those aforementioned industries. The shows: ASIS, aka …

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A Simple Lead Classification System

Whether you are on the show floor or attending networking events, we all have to classify and then qualify those we’ve interacted with.  Over my career I’ve seen many systems, but the the same rules are in place: you need to do something with the leads you’ve collected. But how? Here’s a simple system I’ve …

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GearFest 2017: A Show Review of a Very Unlikely Show

Over the years I’ve attended and witnessed all manner of shows in many venues selling a variety of products and services to significantly different audiences. I can’t remember ever being at an event where the founder greeted every attendee at the door personally. So I guess I had to wait until I saw Chuck Surack …

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2017 Heli Expo – Becoming a Kid Again

This is the first in a series of posts from the 2017 HAI-Heli-Expo 2017, held in Dallas, March 6-9.  This report was filed by my long-time colleague and collaborator, Wesley Bates.  Wes is currently the Media & Communications Manager for GKN Aerospace.  Here is Wes’ report from the show. As a kid growing up in …

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Variation on a Theme: Fine-tuning the 3-Step Process

The objective is to know more and to be disciplined about it. Just about the time you get a process in place, you find a way to improve it. But, hey, why not?  If the frame holds its shape, why not put a new cover on it? At least that’s what I learned from the …

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The Real Thing: When a Program Comes Together on the Show Floor

After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder …

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Let’s Call This Step 3A in that 3-Step Formula

If you’ve been following this space in recent times you know we’ve spelled out a three-step formula to train and engage your booth staff before a trade show. Well, I fibbed: there is one more step.  And there could be a fifth step (but that one comes after the show). The extra step is probably …

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