Trade Shows

Let’s Call This Step 3A in that 3-Step Formula

If you’ve been following this space in recent times you know we’ve spelled out a three-step formula to train and engage your booth staff before a trade show. Well, I fibbed: there is one more step.  And there could be a fifth step (but that one comes after the show). The extra step is probably …

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Step 3 in the 3-Step Formula to Train and Engage Your Booth Staff

You saw it coming, so thanks for counting down with me. Yes, now you get to engage your staff face-to-face and talk about the things you’ve been rolling out to them over the past few weeks.  This is the formula for the final (well, almost) piece in this puzzle of engagement. Here’s the formula: Call …

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Step 2 in the 3-Step Formula to Train and Engage Your Booth Staff

You’ve laid the groundwork for your staff at the show with the initial email, now is your chance to engage them live–at least voice to voice. Bring on the phone call or WebEx**! This event is scheduled about two weeks out from the show. Now is your chance to spell it out in real terms.  …

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Step 1 in the 3-Step Formula to train and Engage Your Booth Staff

Engaging your booth staff to train them for a specific trade show starts with a basic email to the participants at least three weeks out from the show. To tell the truth, this item was written last after the other elements of the program fell into place.  While it is the digest version (executive summary?) …

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A Three-Step Formula to Train and Engage Your Booth Staff

OK, that’s a mouth full of a title, but it really does describe this concept. Recently I was hired to help train a company’s trade show booth staff for a specific show.  Instead of just showing up on the day of the show and teaching them the basic don’t-smoke-or-eat-in-the-booth rigamarole, I designed a process to …

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A Simple Formula for Training Your Trade Show Booth Staff

It seems like a simple thing: your staff shows up at the trade show, they talk with customers and prospects and then at the end of the show, all the leads are swept up and tallied and new business is had. Really?  Is that how it really works? For years, we’ve all believed that effective …

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Inventing an Event: Revenue Sources

All it takes is money, as the saying goes. If you don’t have it, go find it. At our chamber, we rely on three sources of income for our programs: Sponsorships Memberships Admissions and fees to events When it came to the Big D BBQ Battle, we relied on a similar set of sources: Sponsorships …

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