Marketing

Picking up the Pieces of a Brand: the A Brite Story

When you spend time with a company you get to know not only the products and services they offer, but the people inside the company as well as their partners and competitors.  And you can see (and sense) when change is occurring. For the past seven years, I’ve had the good fortune to have a …

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The Story Behind the Tweet: Listen with Curiosity

Listen with curiosity, speak with honesty, act with integrity. This #powernetworking tweet had its origins in a quote I had read the day before.  Roy Bennett is an author and writer who specializes in positive prose.  I heard this right before I was set to spend a day helping my client, Claire Billingsley, tape her …

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What the hell else are you doing?

It’s a question I ask myself quite often.  Especially when I get to procrastinating about doing some task or project. “What the hell else are you doing?” It’s a good question.  My youngest son got it recently when he called to discuss a project he was considering taking on.  Well, I almost got to ask …

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A Simple Lead Classification System

Whether you are on the show floor or attending networking events, we all have to classify and then qualify those we’ve interacted with.  Over my career I’ve seen many systems, but the the same rules are in place: you need to do something with the leads you’ve collected. But how? Here’s a simple system I’ve …

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#friendsofharry (AKA, “Friends of Harry”)

What started out as a follow up to visits for the dog walking service I was working for, this hash-tagged series of Twitter posts has become almost an obsession. Really, wherever we go and whomever we meet, Harry and I usually snap a photo and add them to his website.  It was when I wanted …

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Recognition Strategy: Giving Away Framed Photos

It started out as a way to engage my prospects and clients.  Pose for a photo with Harry, my Cairn Terrier, AKA Harry Discovers, in your place of business.  In return we posted the photo with a few links onto his website. Then it got fun. As an excuse to return and see the client …

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My Encounters with an Internet TV Star

I grew up watching a lot of television.  Variety shows, sitcoms, game shows and talk shows.  The talk shows from Phil Donahue to Merv Griffin to Mike Douglas to David Frost all captured my imagination and viewing time. Little did I realize that one day I would be able to say I helped promote an …

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