Experience and The Experienced Can be the Teacher

Recently a new puppy came to join our family pack.  Sally, our youngest Cairn Terrier, came to our home at age 4 months.  An energetic puppy with a brain ready to be filled with ideas and new experiences. Sally has a tremendous advantage in our house: Harry. Harry is my 11-year-old Brindle Cairn.  The old …

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Picking up the Pieces of a Brand: the A Brite Story

When you spend time with a company you get to know not only the products and services they offer, but the people inside the company as well as their partners and competitors.  And you can see (and sense) when change is occurring. For the past seven years, I’ve had the good fortune to have a …

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Elevating a Brand in Familiar Surrounding: A Brite Goes to SUR/FIN 2018

They had been going to their biggest industry show for years.  Really, since the company’s founding in the 1980s.  But this year was different. Over the past few years, A Brite Company had been going through a transformation.  Growing past their toll-blending roots in the surface finishing industry, the company developed new lines of business …

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Three Shows, Three Examples

Recently I had the chance to walk the floors of three vastly different trade shows.  All are good examples of different types of shows. All had ties to a specific industry but each had a different approach to how they reached their intended audiences and how they served those aforementioned industries. The shows: ASIS, aka …

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The Story Behind the Tweet: Listen with Curiosity

Listen with curiosity, speak with honesty, act with integrity. This #powernetworking tweet had its origins in a quote I had read the day before.  Roy Bennett is an author and writer who specializes in positive prose.  I heard this right before I was set to spend a day helping my client, Claire Billingsley, tape her …

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