Examples

Sometimes A Window Opens a Door

    When my website development partner, Chris (Howay) called it was seemingly out of the blue. He had finished a website for a new client being managed by a friend and they asked him a question that made him think of me. They wanted to go to a trade show and weren’t quite sure …

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Elevating a Brand in Familiar Surrounding: A Brite Goes to SUR/FIN 2018

They had been going to their biggest industry show for years.  Really, since the company’s founding in the 1980s.  But this year was different. Over the past few years, A Brite Company had been going through a transformation.  Growing past their toll-blending roots in the surface finishing industry, the company developed new lines of business …

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Three Shows, Three Examples

Recently I had the chance to walk the floors of three vastly different trade shows.  All are good examples of different types of shows. All had ties to a specific industry but each had a different approach to how they reached their intended audiences and how they served those aforementioned industries. The shows: ASIS, aka …

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GearFest 2017: A Show Review of a Very Unlikely Show

Over the years I’ve attended and witnessed all manner of shows in many venues selling a variety of products and services to significantly different audiences. I can’t remember ever being at an event where the founder greeted every attendee at the door personally. So I guess I had to wait until I saw Chuck Surack …

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2017 Heli Expo – Becoming a Kid Again

This is the first in a series of posts from the 2017 HAI-Heli-Expo 2017, held in Dallas, March 6-9.  This report was filed by my long-time colleague and collaborator, Wesley Bates.  Wes is currently the Media & Communications Manager for GKN Aerospace.  Here is Wes’ report from the show. As a kid growing up in …

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What I’ve Learned After 18 Months At A Chamber of Commerce

Everybody has an idea of what a chamber of commerce is.  Whether it is from first-hand experience or urban lore and conjecture, we mostly think of a chamber in one of several ways. I was first introduced to chambers when my dad was a businessman in an Arizona small town.  In those days (the 1950s) …

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Inventing an Event: What’s in a Name?

We were all on board for the event early on but it needed a name.  And not just any name.  It had to: Be timeless (stand the test of time). Reflect the content of the event. Fit with the brand of the North Dallas Chamber. Be able to be translated easily to social media and …

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Inventing an Event: Finding Your Voice

It seems simple enough: the leader should be the voice.  The one at the front should have the pipes to voice the organization’s image. Well, for us, it just happened to work out that way. The North Dallas Chamber’s partnership with Radio KAAM 770 for the Big D BBQ Battle meant we had to voice …

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