Recently I had the chance to walk the floors of three vastly different trade shows. All are good examples of different types of shows. All had ties to a specific industry but each had a different approach to how they reached their intended audiences and how they served those aforementioned industries. The shows: ASIS, aka […]
Three Shows, Three Examples Read More »
This is the first in a series of posts from the 2017 HAI-Heli-Expo 2017, held in Dallas, March 6-9. This report was filed by my long-time colleague and collaborator, Wesley Bates. Wes is currently the Media & Communications Manager for GKN Aerospace. Here is Wes’ report from the show. As a kid growing up in
2017 Heli Expo – Becoming a Kid Again Read More »
When you choose a late April date for an outdoor event in Texas, consider that it might be a warm day. So, for the inaugural Big D BBQ Battle we knew we were going to need to provide water to our guests. And it needs to be iced. Our first avenue was to ask for
Inventing an Event: Water and Ice Read More »
The good news about the AHR Expo is that it continues to grow and draw very well, not matter its location. The bad news, is that this show, which industry types for years called ASHRAE for it’s association ties) is that it seems still stuck in another decade long past. Now, that isn’t necessarily a
Report from the Field: AHR Expo Read More »
The Dallas Convention Center was the site of this year’s version of the rotary-wing exposition. Most of the newness was at last year’s show with the debut of the new Eurocopter exhibit in Houston. This year’s HeliExpo saw the product rollout of Bell‘s Relentless model (hey, that’s my name!). Seriously, the Relentless rollout took over
Report from the Field: HeliExpo 2012 Read More »
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