Three Shows, Three Examples

Recently I had the chance to walk the floors of three vastly different trade shows.  All are good examples of different types of shows. All had ties to a specific industry but each had a different approach to how they reached their intended audiences and how they served those aforementioned industries. The shows: ASIS, aka …

Three Shows, Three Examples Read More »

2017 Heli Expo – Becoming a Kid Again

This is the first in a series of posts from the 2017 HAI-Heli-Expo 2017, held in Dallas, March 6-9.  This report was filed by my long-time colleague and collaborator, Wesley Bates.  Wes is currently the Media & Communications Manager for GKN Aerospace.  Here is Wes’ report from the show. As a kid growing up in …

2017 Heli Expo – Becoming a Kid Again Read More »

Report from the Field: HeliExpo 2012

The Dallas Convention Center was the site of this year’s version of the rotary-wing exposition.  Most of the newness was at last year’s show with the debut of the new Eurocopter exhibit in Houston.  This year’s HeliExpo saw the product rollout of Bell‘s Relentless model (hey, that’s my name!). Seriously, the Relentless rollout took over …

Report from the Field: HeliExpo 2012 Read More »

Scroll to Top