Strategy

A Simple Formula for Training Your Trade Show Booth Staff

It seems like a simple thing: your staff shows up at the trade show, they talk with customers and prospects and then at the end of the show, all the leads are swept up and tallied and new business is had. Really?  Is that how it really works? For years, we’ve all believed that effective …

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Inventing an Event: What’s in a Name?

We were all on board for the event early on but it needed a name.  And not just any name.  It had to: Be timeless (stand the test of time). Reflect the content of the event. Fit with the brand of the North Dallas Chamber. Be able to be translated easily to social media and …

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Inventing an Event: Heartstrings

In the fall before the initial Big D BBQ Battle (even before it had its name), I was introduced by a friend in the non-profit segment to the development director of the North Texas Food Bank.  Little did I realize at the time how important that introduction would become in the formulation of the mission …

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Inventing an Event: Finding Your Voice

It seems simple enough: the leader should be the voice.  The one at the front should have the pipes to voice the organization’s image. Well, for us, it just happened to work out that way. The North Dallas Chamber’s partnership with Radio KAAM 770 for the Big D BBQ Battle meant we had to voice …

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Inventing an Event: Beer

One critical element of a successful event is beer.  All along we’ve been billing this event as “beer, beef and a band.” Let’s explore each of these elements as they relate to The Big D BBQ Battle.” OK, enough of the professorial posturing, this is about finding a good brew, a great brand that matches …

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Inventing an Event: The Big D BBQ Saga

When I signed on to the North Dallas Chamber a year ago, one of my assignments from my new boss was a “BHAG.” BHAG, you say? Well what he really meant was a “Big Hairy Audacious Goal.” I think the term has it’s origin’s in Jim Collins’ book, “Good to Great.” So, over the next …

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Case Study: HR Southwest

Having a strategic approach to a trade show is critical, even for the smallest exhibitor.  Shea & McMurdie Retirement, a Dallas-based 401(k) plan consultants and advisors, they had to make the most of their showing at the HR Southwest trade show and conference. For Shea & McMurdie, it wasn’t just about showing up, it was …

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