After the initial selection and while you are assembling your RFP components, it is time to do some real-time vetting of the candidates. It’s time to meet people face to face. And, as you know from reading in this space before, NOTHING REPLACES FACE TO FACE. Where? Is there a show that falls near the […]
The RFI/RFP Process: In-Person Interviews Read More »
Vetting, or researching, potential exhibit marketing partners is really at the front and center of the process of either building, buying or leasing a trade show exhibit. Leading this process, after creating the list, is picking up the phone or crashing the keyboard to ask the vettee;’s references what they think of them. A word
The RFI/RFP Process: Vetting Potential Partners Read More »
Promoting your company is a never ending job. It involves a lot of details and it certainly helps to have an identity. But what if you had to promote your company without revealing anything about the people who run it? This was the challenge faced by my colleagues at Burst Outdoor Event Structures. While I
Case Study: Burst Outdoor Event Structures Read More »
Portables, bannerstands, fabric backdrops, booth-in-a-box, inflatables, spiderwebs, tabletops, table throws. OK, where is this going? Well, those are all either types of or names for small exhibits. You know, the things your sales people either borrow or rent from you, the exhibit manager, or come up with themselves so they can go to the local
Taking Control of the Gnat You Cannot Swat Away: Small Exhibits Read More »
Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for
Short, Spontaneous Marketing Videos Read More »
In a recent conversation with my friend and colleague, Kin Jones, we talked about something that most companies using exhibit marketing encounter: going to a show just to go. “Prior to this year’s NAB show (National Association of Broadcasters), one of my clients had a change of heart about going,” Kin said. “It was the
How to Avoid Being Conspicuously Absent Read More »
Some call it a preview or a viewing. They can be formal or not so formal. The bottom line is that looking at your exhibit before it is packed to be shipped is a good idea. It will save you pain at a later (read that: on the show floor) time. Setting up your booth
The Pre-Show Set Up Read More »
The exhibit industry is trying many things to transform itself and, in many ways, survive. The latest example I’ve seen is the 2012 FMI Show. While this show has been around a good many years, it has undergone a number of changes: change of venue, co-marketing and branding with other shows, an apparent focus to
Report from the Field: FMI 2012 Read More »
No matter the size of your exhibit, the number and type of trade shows you go to or the industry you work in, the ingredients for a successful exhibit and show are the same. Recently I was asked to speak to a local chamber of commerce in advance of their annual business expo. As with
A Simple Formula for Exhibit Success Read More »
We all think and remember things in threes and fives. I was reminded today of five tips to get the most out of a trade show. This is from our colleague, Malcolm Gilvar, at The Trade Group here in Dallas. Mr. Gilvar is EVP of Sales at the Carrollton-based exhibit company. His five tips: Train
Five Tips for Trade Shows Read More »
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