When I signed on to the North Dallas Chamber a year ago, one of my assignments from my new boss was a “BHAG.”
BHAG, you say?
Well what he really meant was a “Big Hairy Audacious Goal.” I think the term has it’s origin’s in Jim Collins’ book, “Good to Great.” So, over the next few months we set out to define the project. And its goals. And how our team was going to produce it. While it was like pulling teeth, I knew he was birthing a concept he had seen others do and wanted something that would:
- Generate revenue.
- Draw attention to the Chamber and a specific program.
- Perhaps transform the Chamber.
- Cement his legacy.
All that said, we began to define things. Who was it aimed at? What were our ROI and ROO goals? Why were we doing this.
This whole story can’t be told in just this one post, so over the next several (dozen? number?) I will share as much as I can about this event, its creation, implementation and resolution. As I write this, the event is just a week away and will happen. But knowing from where it started and “why” is an important starting place.
Is this a tactic in search of a strategy? Or was the strategy there all along? And isn’t the process almost as (if not more) important that the event itself?
Stay tuned. Or, as Bette Davis said in “All About Eve,” “Fasten your Seat belts, we are in for a (wild) ride.”
Relentless
