Strategy

A Social Media Primer for Manufacturing Companies

Building a following and enhancing your brand are important things to do in order to close sales.  But what do you do when your industry is a tight circle and face-to-face selling is the way of life in this arena–and your target demographics are changing? You learn to use social media selectively. Recently I presented […]

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They Call It Networking…

…but it’s not. It’s about profiting from your network at your expense. Beware the “something for nothing” crowd. I’m all for sharing leads and contacts–if it is reciprocal and done with sincerity. But lately I’ve been encountering more and more individuals and groups who are only interested in taking and not making a fair exchange.

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Divide, Conquer and Walk: Connecting With and Meeting Your Clients Face to Face

My lessons of visiting 20 companies in 40 days. I remember it very clearly. My CEO asked me to visit 100 companies before the end of the year. Given that it was the end of July, could I clarify the goal with him, I asked. It was July 31. There were exactly 100 business days

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