Recently I had the chance to walk the floors of three vastly different trade shows. All are good examples of different types of shows. All had ties to a specific industry but each had a different approach to how they reached their intended audiences and how they served those aforementioned industries. The shows: ASIS, aka […]
Three Shows, Three Examples Read More »
It’s a question I ask myself quite often. Especially when I get to procrastinating about doing some task or project. “What the hell else are you doing?” It’s a good question. My youngest son got it recently when he called to discuss a project he was considering taking on. Well, I almost got to ask
What the hell else are you doing? Read More »
Every Sunday morning I turn the FM radio onto my local country station for background while I get ready for my walks and workouts that take up my weekend mornings. I learned something from those first two hours of the Country Top 40. Some real hard working artists make up the hits between 40 and
What I Learned from Listening to the First Half of the Top 40 Read More »
Whether you are on the show floor or attending networking events, we all have to classify and then qualify those we’ve interacted with. Over my career I’ve seen many systems, but the the same rules are in place: you need to do something with the leads you’ve collected. But how? Here’s a simple system I’ve
A Simple Lead Classification System Read More »
I was out in my driveway this morning sweeping up the collected debris of a recent storm and the process got me to thinking. There I was, using my push broom to gather the leaves and dirt into a pile. I worked my way across the concrete surface, pushing the stuff a few feet at
Remembering How to Sweep Read More »
What started out as a follow up to visits for the dog walking service I was working for, this hash-tagged series of Twitter posts has become almost an obsession. Really, wherever we go and whomever we meet, Harry and I usually snap a photo and add them to his website. It was when I wanted
#friendsofharry (AKA, “Friends of Harry”) Read More »
It takes grit and determination to finish some things. Yes, we all like to win and be competitive, but sometimes the object is to finish. I hadn’t really understood this until I had a close friend put this into context for me. I was at an event recently where I introduced my friend, Heidi, quite
Finishing Upright and Under Your Own Power Read More »
It started out as a way to engage my prospects and clients. Pose for a photo with Harry, my Cairn Terrier, AKA Harry Discovers, in your place of business. In return we posted the photo with a few links onto his website. Then it got fun. As an excuse to return and see the client
Recognition Strategy: Giving Away Framed Photos Read More »
I grew up watching a lot of television. Variety shows, sitcoms, game shows and talk shows. The talk shows from Phil Donahue to Merv Griffin to Mike Douglas to David Frost all captured my imagination and viewing time. Little did I realize that one day I would be able to say I helped promote an
My Encounters with an Internet TV Star Read More »
Some say it’s dead. Kaput. Gone. A thing of the past, an anachronism. You know, saying please and thank you. Putting your phone away in the grocery line. Making eye contact and acknowledging someone with a smile when they speak to you. Wait! What? Am I writing an obituary for common courtesy? Sort of. The
Performing CPR on Common Courtesy Read More »
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