It started out as a way to engage my prospects and clients. Pose for a photo with Harry, my Cairn Terrier, AKA Harry Discovers, in your place of business. In return we posted the photo with a few links onto his website. Then it got fun. As an excuse to return and see the client […]
Recognition Strategy: Giving Away Framed Photos Read More »
I grew up watching a lot of television. Variety shows, sitcoms, game shows and talk shows. The talk shows from Phil Donahue to Merv Griffin to Mike Douglas to David Frost all captured my imagination and viewing time. Little did I realize that one day I would be able to say I helped promote an
My Encounters with an Internet TV Star Read More »
Some say it’s dead. Kaput. Gone. A thing of the past, an anachronism. You know, saying please and thank you. Putting your phone away in the grocery line. Making eye contact and acknowledging someone with a smile when they speak to you. Wait! What? Am I writing an obituary for common courtesy? Sort of. The
Performing CPR on Common Courtesy Read More »
Building a following and enhancing your brand are important things to do in order to close sales. But what do you do when your industry is a tight circle and face-to-face selling is the way of life in this arena–and your target demographics are changing? You learn to use social media selectively. Recently I presented
A Social Media Primer for Manufacturing Companies Read More »
It started as a promotion for a speaking gig in Las Vegas for Parker University. It has grown into a daily ritual for me and a number of followers. The daily “Networking Tip” tweet is the first thing I post each day. It’s my way of reaching out to my audiences with something we both
Offering Up Daily Networking Tips via Twitter Read More »
…but it’s not. It’s about profiting from your network at your expense. Beware the “something for nothing” crowd. I’m all for sharing leads and contacts–if it is reciprocal and done with sincerity. But lately I’ve been encountering more and more individuals and groups who are only interested in taking and not making a fair exchange.
They Call It Networking… Read More »
Leaving a networking event the other morning I boarded the next elevator down from the 10th floor lobby. As I am known to do, I struck up a dialogue with the other occupant of the downward bound car. “This is about the brightest elevator I’ve ever been on. How about you?” I said to the
Credentials and a deep resume are important but at some point, useless. Anything can be spun to look good or convincing. But it all comes down to credible, measurable content. So, do you have a win? Recently. I’ve been working with a racing driver and we are trying to get the attention of potential sponsors.
But Do You Have a Win? Read More »
You want to talk to people who have passion for what they do? Do you want to have engaging conversations in a fun environment? Go to a car show. Seriously. Recently we attended the Good Guys Lonestar Nationals at Texas Motor Speedway. A sunny, warm Sunday with owners and drivers of Camaros, Mustangs, Corvettes, pickups
Car Shows and Networking Read More »
My lessons of visiting 20 companies in 40 days. I remember it very clearly. My CEO asked me to visit 100 companies before the end of the year. Given that it was the end of July, could I clarify the goal with him, I asked. It was July 31. There were exactly 100 business days
Divide, Conquer and Walk: Connecting With and Meeting Your Clients Face to Face Read More »
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