When I signed on to the North Dallas Chamber a year ago, one of my assignments from my new boss was a “BHAG.” BHAG, you say? Well what he really meant was a “Big Hairy Audacious Goal.” I think the term has it’s origin’s in Jim Collins’ book, “Good to Great.” So, over the next […]
Inventing an Event: The Big D BBQ Saga Read More »
Having always been on the exhibitor side of things when it came to expos and trade shows, when I was called upon to produce the business expo for the North Dallas Chamber, I had to stop and think about where to start. I was now on the other side. A chamber expo is the one
Reinventing a Chamber Expo Read More »
I dialed her number to return her call and was greeted by her upbeat voice. Joan had just returned from a lunchtime speaking engagement. “I just had to tell you that after today’s talk,” she announced,” that I have four potential new clients.” I couldn’t be happier. But I’m not surprised. At all. Joan is
Using Speaking Engagements to Connect Read More »
In this day and age of passive-aggressive behavior and people generally not getting to the point about what they want, need or are trying to say, I was refreshed by something I saw at a holiday party. Even though the national unemployment numbers are coming back down, Steve Elkins wants a job. He made no
Getting to the point: Asking for what you want Read More »
Over the years I’ve been advised that I am “in a box” and “follow too many patterns” which makes me “boring.” OK, so in the spirit of breaking those patterns and slicing through the box (or boxes) I find myself in, I took the idea of breaking up my day with an event or activity
Our colleague and frequent contributor to this space, Wes Bates, recently changed industries and found himself at his new industry’s key trade show. He filed this report for us. Thanks, Wes. *************************** It has been a while since my last trade show- one year and nine months to be exact-and I am glad to get
Report from the Field: The Future of LTE Comes to Big D Read More »
It can happen to any of us and probably has happened to many business owners: somebody steals from your company, you get involved in a lawsuit, a product fails or your company is subject to takeover. When something like that happens, timing and urgency become major factors when a company chooses how to respond. So,
Handling a Crisis Involving Your Business Read More »
Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for
Short, Spontaneous Marketing Videos Read More »
As we all know, the spoken word has power. Hearing someone’s voice out loud and in person is half of a conversation–what real networking is all about. But when you can’t reach someone in person, we resort to using other tools. You are reading this blog right now as an alternative to being in the
Podcasts as an Outreach Read More »
On my way out the door this morning, I paused at the mirror in the hallway and asked by significant other “Do I look okay?” “If you are going to a client meeting, no.” She was right: the shirt and pants didn’t reflect how I should present myself to my client and to the audience
Do you look the part? Read More »
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