This story shows up every few years about the time I need to explain to a client how specific a trade show audience can be. This time it was with my acoustic consultant client. Seems they go every year to a music industry conclave that is very broad in scope. And they may or may […]
Waiting for Captain Jerry Read More »
What started out as a follow up to visits for the dog walking service I was working for, this hash-tagged series of Twitter posts has become almost an obsession. Really, wherever we go and whomever we meet, Harry and I usually snap a photo and add them to his website. It was when I wanted
#friendsofharry (AKA, “Friends of Harry”) Read More »
Growing up, the voice that I connected with Sunday nights on “Walt Disney Presents” was Rex Allen. The 1950s cowboy movie and TV star was the voiceover talent for Disney’s trademark “animals in the wild” type features. He had that Arizona drawl and just the kind of meter to his voice that it was as
Channeling My Inner Rex Allen Read More »
It started out as a way to engage my prospects and clients. Pose for a photo with Harry, my Cairn Terrier, AKA Harry Discovers, in your place of business. In return we posted the photo with a few links onto his website. Then it got fun. As an excuse to return and see the client
Recognition Strategy: Giving Away Framed Photos Read More »
I grew up watching a lot of television. Variety shows, sitcoms, game shows and talk shows. The talk shows from Phil Donahue to Merv Griffin to Mike Douglas to David Frost all captured my imagination and viewing time. Little did I realize that one day I would be able to say I helped promote an
My Encounters with an Internet TV Star Read More »
Building a following and enhancing your brand are important things to do in order to close sales. But what do you do when your industry is a tight circle and face-to-face selling is the way of life in this arena–and your target demographics are changing? You learn to use social media selectively. Recently I presented
A Social Media Primer for Manufacturing Companies Read More »
It started as a way to stay in touch with my grandchildren in a distant city. Then the idea collided with a speeding object. Harry. My Cairn Terrier. Seriously. Each month I send a box of goodies to my oldest son’s three young children in St Paul. Besides being a fun thing for them to
Letters from Uncle Dog Read More »
All it takes is money, as the saying goes. If you don’t have it, go find it. At our chamber, we rely on three sources of income for our programs: Sponsorships Memberships Admissions and fees to events When it came to the Big D BBQ Battle, we relied on a similar set of sources: Sponsorships
Inventing an Event: Revenue Sources Read More »
At our chamber of commerce we had a long-standing habit of holding the meetings of our basic or recurring programs at our offices or at the same locations. With the impending remodeling of our long-outdated building, it became very evident that we had to find a home (or homes) for these events. Being responsible for
The Transportable Event Read More »
So you think a brochure is just a printed piece that you leave off for people to read or throw away? Wrong–what did it take to create that package? Recently, my client, Greg Farmer of Farmer Business Systems, reminded me just what creating his company brochure meant to him. “If you haven’t really created your
The Brochure Exercise Read More »
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