Finishing Upright and Under Your Own Power

It takes grit and determination to finish some things.  Yes, we all like to win and be competitive, but sometimes the object is to finish. I hadn’t really understood this until I had a close friend put this into context for me. I was at an event recently where I introduced my friend, Heidi, quite

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2017 Heli Expo – Becoming a Kid Again

This is the first in a series of posts from the 2017 HAI-Heli-Expo 2017, held in Dallas, March 6-9.  This report was filed by my long-time colleague and collaborator, Wesley Bates.  Wes is currently the Media & Communications Manager for GKN Aerospace.  Here is Wes’ report from the show. As a kid growing up in

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Recognition Strategy: Giving Away Framed Photos

It started out as a way to engage my prospects and clients.  Pose for a photo with Harry, my Cairn Terrier, AKA Harry Discovers, in your place of business.  In return we posted the photo with a few links onto his website. Then it got fun. As an excuse to return and see the client

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My Encounters with an Internet TV Star

I grew up watching a lot of television.  Variety shows, sitcoms, game shows and talk shows.  The talk shows from Phil Donahue to Merv Griffin to Mike Douglas to David Frost all captured my imagination and viewing time. Little did I realize that one day I would be able to say I helped promote an

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Performing CPR on Common Courtesy

Some say it’s dead. Kaput. Gone. A thing of the past, an anachronism. You know, saying please and thank you. Putting your phone away in the grocery line. Making eye contact and acknowledging someone with a smile when they speak to you. Wait! What? Am I writing an obituary for common courtesy? Sort of. The

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Variation on a Theme: Fine-tuning the 3-Step Process

The objective is to know more and to be disciplined about it. Just about the time you get a process in place, you find a way to improve it. But, hey, why not?  If the frame holds its shape, why not put a new cover on it? At least that’s what I learned from the

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A Social Media Primer for Manufacturing Companies

Building a following and enhancing your brand are important things to do in order to close sales.  But what do you do when your industry is a tight circle and face-to-face selling is the way of life in this arena–and your target demographics are changing? You learn to use social media selectively. Recently I presented

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The Real Thing: When a Program Comes Together on the Show Floor

After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder

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