Whether you are on the show floor or attending networking events, we all have to classify and then qualify those we’ve interacted with. Over my career I’ve seen many systems, but the the same rules are in place: you need to do something with the leads you’ve collected. But how? Here’s a simple system I’ve […]
A Simple Lead Classification System Read More »
I was out in my driveway this morning sweeping up the collected debris of a recent storm and the process got me to thinking. There I was, using my push broom to gather the leaves and dirt into a pile. I worked my way across the concrete surface, pushing the stuff a few feet at
Remembering How to Sweep Read More »
Over the years I’ve attended and witnessed all manner of shows in many venues selling a variety of products and services to significantly different audiences. I can’t remember ever being at an event where the founder greeted every attendee at the door personally. So I guess I had to wait until I saw Chuck Surack
GearFest 2017: A Show Review of a Very Unlikely Show Read More »
This story shows up every few years about the time I need to explain to a client how specific a trade show audience can be. This time it was with my acoustic consultant client. Seems they go every year to a music industry conclave that is very broad in scope. And they may or may
Waiting for Captain Jerry Read More »
What started out as a follow up to visits for the dog walking service I was working for, this hash-tagged series of Twitter posts has become almost an obsession. Really, wherever we go and whomever we meet, Harry and I usually snap a photo and add them to his website. It was when I wanted
#friendsofharry (AKA, “Friends of Harry”) Read More »
Growing up, the voice that I connected with Sunday nights on “Walt Disney Presents” was Rex Allen. The 1950s cowboy movie and TV star was the voiceover talent for Disney’s trademark “animals in the wild” type features. He had that Arizona drawl and just the kind of meter to his voice that it was as
Channeling My Inner Rex Allen Read More »
It takes grit and determination to finish some things. Yes, we all like to win and be competitive, but sometimes the object is to finish. I hadn’t really understood this until I had a close friend put this into context for me. I was at an event recently where I introduced my friend, Heidi, quite
Finishing Upright and Under Your Own Power Read More »
This is the first in a series of posts from the 2017 HAI-Heli-Expo 2017, held in Dallas, March 6-9. This report was filed by my long-time colleague and collaborator, Wesley Bates. Wes is currently the Media & Communications Manager for GKN Aerospace. Here is Wes’ report from the show. As a kid growing up in
2017 Heli Expo – Becoming a Kid Again Read More »
It started out as a way to engage my prospects and clients. Pose for a photo with Harry, my Cairn Terrier, AKA Harry Discovers, in your place of business. In return we posted the photo with a few links onto his website. Then it got fun. As an excuse to return and see the client
Recognition Strategy: Giving Away Framed Photos Read More »
I grew up watching a lot of television. Variety shows, sitcoms, game shows and talk shows. The talk shows from Phil Donahue to Merv Griffin to Mike Douglas to David Frost all captured my imagination and viewing time. Little did I realize that one day I would be able to say I helped promote an
My Encounters with an Internet TV Star Read More »
