Trade Shows

GearFest 2017: A Show Review of a Very Unlikely Show

Over the years I’ve attended and witnessed all manner of shows in many venues selling a variety of products and services to significantly different audiences. I can’t remember ever being at an event where the founder greeted every attendee at the door personally. So I guess I had to wait until I saw Chuck Surack

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2017 Heli Expo – Becoming a Kid Again

This is the first in a series of posts from the 2017 HAI-Heli-Expo 2017, held in Dallas, March 6-9.  This report was filed by my long-time colleague and collaborator, Wesley Bates.  Wes is currently the Media & Communications Manager for GKN Aerospace.  Here is Wes’ report from the show. As a kid growing up in

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Variation on a Theme: Fine-tuning the 3-Step Process

The objective is to know more and to be disciplined about it. Just about the time you get a process in place, you find a way to improve it. But, hey, why not?  If the frame holds its shape, why not put a new cover on it? At least that’s what I learned from the

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The Real Thing: When a Program Comes Together on the Show Floor

After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder

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Step 3 in the 3-Step Formula to Train and Engage Your Booth Staff

You saw it coming, so thanks for counting down with me. Yes, now you get to engage your staff face-to-face and talk about the things you’ve been rolling out to them over the past few weeks.  This is the formula for the final (well, almost) piece in this puzzle of engagement. Here’s the formula: Call

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Step 2 in the 3-Step Formula to Train and Engage Your Booth Staff

You’ve laid the groundwork for your staff at the show with the initial email, now is your chance to engage them live–at least voice to voice. Bring on the phone call or WebEx**! This event is scheduled about two weeks out from the show. Now is your chance to spell it out in real terms. 

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Step 1 in the 3-Step Formula to train and Engage Your Booth Staff

Engaging your booth staff to train them for a specific trade show starts with a basic email to the participants at least three weeks out from the show. To tell the truth, this item was written last after the other elements of the program fell into place.  While it is the digest version (executive summary?)

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