After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder […]
The Real Thing: When a Program Comes Together on the Show Floor Read More »
If you’ve been following this space in recent times you know we’ve spelled out a three-step formula to train and engage your booth staff before a trade show. Well, I fibbed: there is one more step. And there could be a fifth step (but that one comes after the show). The extra step is probably
Let’s Call This Step 3A in that 3-Step Formula Read More »
You saw it coming, so thanks for counting down with me. Yes, now you get to engage your staff face-to-face and talk about the things you’ve been rolling out to them over the past few weeks. This is the formula for the final (well, almost) piece in this puzzle of engagement. Here’s the formula: Call
Step 3 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »
You’ve laid the groundwork for your staff at the show with the initial email, now is your chance to engage them live–at least voice to voice. Bring on the phone call or WebEx**! This event is scheduled about two weeks out from the show. Now is your chance to spell it out in real terms.
Step 2 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »
Engaging your booth staff to train them for a specific trade show starts with a basic email to the participants at least three weeks out from the show. To tell the truth, this item was written last after the other elements of the program fell into place. While it is the digest version (executive summary?)
Step 1 in the 3-Step Formula to train and Engage Your Booth Staff Read More »
OK, that’s a mouth full of a title, but it really does describe this concept. Recently I was hired to help train a company’s trade show booth staff for a specific show. Instead of just showing up on the day of the show and teaching them the basic don’t-smoke-or-eat-in-the-booth rigamarole, I designed a process to
A Three-Step Formula to Train and Engage Your Booth Staff Read More »
It seems like a simple thing: your staff shows up at the trade show, they talk with customers and prospects and then at the end of the show, all the leads are swept up and tallied and new business is had. Really? Is that how it really works? For years, we’ve all believed that effective
A Simple Formula for Training Your Trade Show Booth Staff Read More »
It seems I have become the master of the day trip to Vegas: an early morning direct Southwest flight from Love Field into McCarran and an early evening return. In and out in the same day. What, no fun in Vegas? Let’s face it, Vegas is convention-trade show-event central. I headed out to the annual
Walking the Floor at Exhibitor’s 2016 Read More »
The time comes in every exhibit manager or marketing manager’s life when they must choose an exhibit partner. So just how do you do that? You could: Do a web search using key words to find somebody nearby. Consult Exhibitor Magazine in the ads in the back pages. Get a referral from an associate at
Selecting a Trade Show Partner Read More »
All it takes is money, as the saying goes. If you don’t have it, go find it. At our chamber, we rely on three sources of income for our programs: Sponsorships Memberships Admissions and fees to events When it came to the Big D BBQ Battle, we relied on a similar set of sources: Sponsorships
Inventing an Event: Revenue Sources Read More »
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