When my website development partner, Chris (Howay) called it was seemingly out of the blue. He had finished a website for a new client being managed by a friend and they asked him a question that made him think of me. They wanted to go to a trade show and weren’t quite sure […]
Sometimes A Window Opens a Door Read More »
The objective is to know more and to be disciplined about it. Just about the time you get a process in place, you find a way to improve it. But, hey, why not? If the frame holds its shape, why not put a new cover on it? At least that’s what I learned from the
Variation on a Theme: Fine-tuning the 3-Step Process Read More »
After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder
The Real Thing: When a Program Comes Together on the Show Floor Read More »
The time comes in every exhibit manager or marketing manager’s life when they must choose an exhibit partner. So just how do you do that? You could: Do a web search using key words to find somebody nearby. Consult Exhibitor Magazine in the ads in the back pages. Get a referral from an associate at
Selecting a Trade Show Partner Read More »
All it takes is money, as the saying goes. If you don’t have it, go find it. At our chamber, we rely on three sources of income for our programs: Sponsorships Memberships Admissions and fees to events When it came to the Big D BBQ Battle, we relied on a similar set of sources: Sponsorships
Inventing an Event: Revenue Sources Read More »
From the time we are young children, we love playing with trucks. The Big D BBQ Battle was no exception. Geoeffery and I got to play with some pretty big trucks. We needed trucks for lots of things: A rental U-Haul became our dry storage and local hauler of water and supplies. A loaned refrigerator
Inventing An Event: Trucks Read More »
We were all on board for the event early on but it needed a name. And not just any name. It had to: Be timeless (stand the test of time). Reflect the content of the event. Fit with the brand of the North Dallas Chamber. Be able to be translated easily to social media and
Inventing an Event: What’s in a Name? Read More »
In the fall before the initial Big D BBQ Battle (even before it had its name), I was introduced by a friend in the non-profit segment to the development director of the North Texas Food Bank. Little did I realize at the time how important that introduction would become in the formulation of the mission
Inventing an Event: Heartstrings Read More »
One critical element of a successful event is beer. All along we’ve been billing this event as “beer, beef and a band.” Let’s explore each of these elements as they relate to The Big D BBQ Battle.” OK, enough of the professorial posturing, this is about finding a good brew, a great brand that matches
Inventing an Event: Beer Read More »
Having always been on the exhibitor side of things when it came to expos and trade shows, when I was called upon to produce the business expo for the North Dallas Chamber, I had to stop and think about where to start. I was now on the other side. A chamber expo is the one
Reinventing a Chamber Expo Read More »
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