Management

Case Study: HR Southwest

Having a strategic approach to a trade show is critical, even for the smallest exhibitor.  Shea & McMurdie Retirement, a Dallas-based 401(k) plan consultants and advisors, they had to make the most of their showing at the HR Southwest trade show and conference. For Shea & McMurdie, it wasn’t just about showing up, it was …

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The RFI/RFP Process: In-Person Interviews

After the initial selection and while you are assembling your RFP components, it is time to do some real-time vetting of the candidates. It’s time to meet people face to face.  And, as you know from reading in this space before, NOTHING REPLACES FACE TO FACE. Where? Is there a show that falls near the …

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The RFI/RFP Process: Vetting Potential Partners

Vetting, or researching, potential exhibit marketing partners is really at the front and center of the process of either building, buying or leasing a trade show exhibit. Leading this process, after creating the list, is picking up the phone or crashing the keyboard to ask the vettee;’s references what they think of them.  A word …

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How to Avoid Being Conspicuously Absent

In a recent conversation with my friend and colleague, Kin Jones, we talked about something that most companies using exhibit marketing encounter: going to a show just to go. “Prior to this year’s NAB show (National Association of Broadcasters), one of my clients had a change of heart about going,” Kin said.  “It was the …

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Report from the Field: HeliExpo 2012

The Dallas Convention Center was the site of this year’s version of the rotary-wing exposition.  Most of the newness was at last year’s show with the debut of the new Eurocopter exhibit in Houston.  This year’s HeliExpo saw the product rollout of Bell‘s Relentless model (hey, that’s my name!). Seriously, the Relentless rollout took over …

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Report from the Field: American Institute of Architects (AIA) Conference and Exhibit

Recently our colleague, Jeff VandenHoek, attended and review the 2011 AIA Conference and Exhibition in New Orleans.  He filed this report for us. ************************************ The show seemed a lot friendlier this year in terms of the layout. Rather than being split into different halls, as it was in Miami, it felt more inclusive or consolidated …

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