Techniques

#friendsofharry (AKA, “Friends of Harry”)

What started out as a follow up to visits for the dog walking service I was working for, this hash-tagged series of Twitter posts has become almost an obsession. Really, wherever we go and whomever we meet, Harry and I usually snap a photo and add them to his website.  It was when I wanted […]

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Finishing Upright and Under Your Own Power

It takes grit and determination to finish some things.  Yes, we all like to win and be competitive, but sometimes the object is to finish. I hadn’t really understood this until I had a close friend put this into context for me. I was at an event recently where I introduced my friend, Heidi, quite

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Recognition Strategy: Giving Away Framed Photos

It started out as a way to engage my prospects and clients.  Pose for a photo with Harry, my Cairn Terrier, AKA Harry Discovers, in your place of business.  In return we posted the photo with a few links onto his website. Then it got fun. As an excuse to return and see the client

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My Encounters with an Internet TV Star

I grew up watching a lot of television.  Variety shows, sitcoms, game shows and talk shows.  The talk shows from Phil Donahue to Merv Griffin to Mike Douglas to David Frost all captured my imagination and viewing time. Little did I realize that one day I would be able to say I helped promote an

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Performing CPR on Common Courtesy

Some say it’s dead. Kaput. Gone. A thing of the past, an anachronism. You know, saying please and thank you. Putting your phone away in the grocery line. Making eye contact and acknowledging someone with a smile when they speak to you. Wait! What? Am I writing an obituary for common courtesy? Sort of. The

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A Social Media Primer for Manufacturing Companies

Building a following and enhancing your brand are important things to do in order to close sales.  But what do you do when your industry is a tight circle and face-to-face selling is the way of life in this arena–and your target demographics are changing? You learn to use social media selectively. Recently I presented

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Divide, Conquer and Walk: Connecting With and Meeting Your Clients Face to Face

My lessons of visiting 20 companies in 40 days. I remember it very clearly. My CEO asked me to visit 100 companies before the end of the year. Given that it was the end of July, could I clarify the goal with him, I asked. It was July 31. There were exactly 100 business days

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