The objective is to know more and to be disciplined about it. Just about the time you get a process in place, you find a way to improve it. But, hey, why not? If the frame holds its shape, why not put a new cover on it? At least that’s what I learned from the […]
Variation on a Theme: Fine-tuning the 3-Step Process Read More »
After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder
The Real Thing: When a Program Comes Together on the Show Floor Read More »
If you’ve been following this space in recent times you know we’ve spelled out a three-step formula to train and engage your booth staff before a trade show. Well, I fibbed: there is one more step. And there could be a fifth step (but that one comes after the show). The extra step is probably
Let’s Call This Step 3A in that 3-Step Formula Read More »
You saw it coming, so thanks for counting down with me. Yes, now you get to engage your staff face-to-face and talk about the things you’ve been rolling out to them over the past few weeks. This is the formula for the final (well, almost) piece in this puzzle of engagement. Here’s the formula: Call
Step 3 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »
You’ve laid the groundwork for your staff at the show with the initial email, now is your chance to engage them live–at least voice to voice. Bring on the phone call or WebEx**! This event is scheduled about two weeks out from the show. Now is your chance to spell it out in real terms.
Step 2 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »
Engaging your booth staff to train them for a specific trade show starts with a basic email to the participants at least three weeks out from the show. To tell the truth, this item was written last after the other elements of the program fell into place. While it is the digest version (executive summary?)
Step 1 in the 3-Step Formula to train and Engage Your Booth Staff Read More »
OK, that’s a mouth full of a title, but it really does describe this concept. Recently I was hired to help train a company’s trade show booth staff for a specific show. Instead of just showing up on the day of the show and teaching them the basic don’t-smoke-or-eat-in-the-booth rigamarole, I designed a process to
A Three-Step Formula to Train and Engage Your Booth Staff Read More »
It seems like a simple thing: your staff shows up at the trade show, they talk with customers and prospects and then at the end of the show, all the leads are swept up and tallied and new business is had. Really? Is that how it really works? For years, we’ve all believed that effective
A Simple Formula for Training Your Trade Show Booth Staff Read More »
On my way out the door this morning, I paused at the mirror in the hallway and asked by significant other “Do I look okay?” “If you are going to a client meeting, no.” She was right: the shirt and pants didn’t reflect how I should present myself to my client and to the audience
Do you look the part? Read More »
We’ve been gearing up for this show for months now. Things are all in place for a successful show. Did I forget anything? Does the staff know all they need to know? This process actually starts long before we all arrive at the show. There are a series of things to do with the staff
Preparing the Staff Before a Show Read More »
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