OK, that’s a mouth full of a title, but it really does describe this concept. Recently I was hired to help train a company’s trade show booth staff for a specific show. Instead of just showing up on the day of the show and teaching them the basic don’t-smoke-or-eat-in-the-booth rigamarole, I designed a process to […]
A Three-Step Formula to Train and Engage Your Booth Staff Read More »
It seems like a simple thing: your staff shows up at the trade show, they talk with customers and prospects and then at the end of the show, all the leads are swept up and tallied and new business is had. Really? Is that how it really works? For years, we’ve all believed that effective
A Simple Formula for Training Your Trade Show Booth Staff Read More »
It seems I have become the master of the day trip to Vegas: an early morning direct Southwest flight from Love Field into McCarran and an early evening return. In and out in the same day. What, no fun in Vegas? Let’s face it, Vegas is convention-trade show-event central. I headed out to the annual
Walking the Floor at Exhibitor’s 2016 Read More »
The time comes in every exhibit manager or marketing manager’s life when they must choose an exhibit partner. So just how do you do that? You could: Do a web search using key words to find somebody nearby. Consult Exhibitor Magazine in the ads in the back pages. Get a referral from an associate at
Selecting a Trade Show Partner Read More »
All it takes is money, as the saying goes. If you don’t have it, go find it. At our chamber, we rely on three sources of income for our programs: Sponsorships Memberships Admissions and fees to events When it came to the Big D BBQ Battle, we relied on a similar set of sources: Sponsorships
Inventing an Event: Revenue Sources Read More »
At our chamber of commerce we had a long-standing habit of holding the meetings of our basic or recurring programs at our offices or at the same locations. With the impending remodeling of our long-outdated building, it became very evident that we had to find a home (or homes) for these events. Being responsible for
The Transportable Event Read More »
Everybody has an idea of what a chamber of commerce is. Whether it is from first-hand experience or urban lore and conjecture, we mostly think of a chamber in one of several ways. I was first introduced to chambers when my dad was a businessman in an Arizona small town. In those days (the 1950s)
What I’ve Learned After 18 Months At A Chamber of Commerce Read More »
From the time we are young children, we love playing with trucks. The Big D BBQ Battle was no exception. Geoeffery and I got to play with some pretty big trucks. We needed trucks for lots of things: A rental U-Haul became our dry storage and local hauler of water and supplies. A loaned refrigerator
Inventing An Event: Trucks Read More »
The Big D BBQ Battle presented a unique set of issues for the North Dallas Chamber. Typically we produce events (annual meeting, HR Conference, Real Estate Conference, et al) in existing places. Ballrooms, hotel meeting rooms, convention spaces and the like. But this was different. We actually had to create the space. I mean, really
Inventing an Event: The Venue Read More »
We were all on board for the event early on but it needed a name. And not just any name. It had to: Be timeless (stand the test of time). Reflect the content of the event. Fit with the brand of the North Dallas Chamber. Be able to be translated easily to social media and
Inventing an Event: What’s in a Name? Read More »
