Being the car nut that I am and have been most of my life, it was only natural to make my way to the collection. Really, in the car-culture crazy Phoenix Metro area, it was a great starting place. This is really owner and founder, Mel Martin’s, personal collection. It’s not just the 175 or […]
Embracing Arizona: Martin Auto Museum Read More »
This museum was recommended by my neighbor. They told me it was an immersive experience. And they were right. To just call it a museum would be falling short of it’s whole description. It truly is immersive. Filling two full floors of a massive structure in North Phoenix, the MIM as it is called, is
Embracing Arizona: Musical Instrument Museum Read More »
[Editor’s Note: this is an expansion of the “Embracing Tucson” series because the writer has traveled beyond Tucson and taken in sights and things of interest in the rest of the state. Thanks for reading.] While it isn’t listed in Atlas Obscura, the Penske Racing Museum is, nonetheless, a hidden gem in Arizona and the
Embracing Arizona: The Penske Racing Museum Read More »
When my website development partner, Chris (Howay) called it was seemingly out of the blue. He had finished a website for a new client being managed by a friend and they asked him a question that made him think of me. They wanted to go to a trade show and weren’t quite sure
Sometimes A Window Opens a Door Read More »
They had been going to their biggest industry show for years. Really, since the company’s founding in the 1980s. But this year was different. Over the past few years, A Brite Company had been going through a transformation. Growing past their toll-blending roots in the surface finishing industry, the company developed new lines of business
Elevating a Brand in Familiar Surrounding: A Brite Goes to SUR/FIN 2018 Read More »
Recently I had the chance to walk the floors of three vastly different trade shows. All are good examples of different types of shows. All had ties to a specific industry but each had a different approach to how they reached their intended audiences and how they served those aforementioned industries. The shows: ASIS, aka
Three Shows, Three Examples Read More »
Over the years I’ve attended and witnessed all manner of shows in many venues selling a variety of products and services to significantly different audiences. I can’t remember ever being at an event where the founder greeted every attendee at the door personally. So I guess I had to wait until I saw Chuck Surack
GearFest 2017: A Show Review of a Very Unlikely Show Read More »
This story shows up every few years about the time I need to explain to a client how specific a trade show audience can be. This time it was with my acoustic consultant client. Seems they go every year to a music industry conclave that is very broad in scope. And they may or may
Waiting for Captain Jerry Read More »
This is the first in a series of posts from the 2017 HAI-Heli-Expo 2017, held in Dallas, March 6-9. This report was filed by my long-time colleague and collaborator, Wesley Bates. Wes is currently the Media & Communications Manager for GKN Aerospace. Here is Wes’ report from the show. As a kid growing up in
2017 Heli Expo – Becoming a Kid Again Read More »
It seems I have become the master of the day trip to Vegas: an early morning direct Southwest flight from Love Field into McCarran and an early evening return. In and out in the same day. What, no fun in Vegas? Let’s face it, Vegas is convention-trade show-event central. I headed out to the annual
Walking the Floor at Exhibitor’s 2016 Read More »
