A few days ago I passed another work life milestone: being my own boss continuously for a year. While it wasn’t my choice a year ago, it has actually worked out. Thanks to a number of people, including those I no longer share an office with. As is said, “things happen for a reason,” this […]
Finishing a Year on My Own Payroll Read More »
Building a following and enhancing your brand are important things to do in order to close sales. But what do you do when your industry is a tight circle and face-to-face selling is the way of life in this arena–and your target demographics are changing? You learn to use social media selectively. Recently I presented
A Social Media Primer for Manufacturing Companies Read More »
After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder
The Real Thing: When a Program Comes Together on the Show Floor Read More »
It started as a promotion for a speaking gig in Las Vegas for Parker University. It has grown into a daily ritual for me and a number of followers. The daily “Networking Tip” tweet is the first thing I post each day. It’s my way of reaching out to my audiences with something we both
Offering Up Daily Networking Tips via Twitter Read More »
If you’ve been following this space in recent times you know we’ve spelled out a three-step formula to train and engage your booth staff before a trade show. Well, I fibbed: there is one more step. And there could be a fifth step (but that one comes after the show). The extra step is probably
Let’s Call This Step 3A in that 3-Step Formula Read More »
You saw it coming, so thanks for counting down with me. Yes, now you get to engage your staff face-to-face and talk about the things you’ve been rolling out to them over the past few weeks. This is the formula for the final (well, almost) piece in this puzzle of engagement. Here’s the formula: Call
Step 3 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »
You’ve laid the groundwork for your staff at the show with the initial email, now is your chance to engage them live–at least voice to voice. Bring on the phone call or WebEx**! This event is scheduled about two weeks out from the show. Now is your chance to spell it out in real terms.
Step 2 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »
Engaging your booth staff to train them for a specific trade show starts with a basic email to the participants at least three weeks out from the show. To tell the truth, this item was written last after the other elements of the program fell into place. While it is the digest version (executive summary?)
Step 1 in the 3-Step Formula to train and Engage Your Booth Staff Read More »
OK, that’s a mouth full of a title, but it really does describe this concept. Recently I was hired to help train a company’s trade show booth staff for a specific show. Instead of just showing up on the day of the show and teaching them the basic don’t-smoke-or-eat-in-the-booth rigamarole, I designed a process to
A Three-Step Formula to Train and Engage Your Booth Staff Read More »
It seems like a simple thing: your staff shows up at the trade show, they talk with customers and prospects and then at the end of the show, all the leads are swept up and tallied and new business is had. Really? Is that how it really works? For years, we’ve all believed that effective
A Simple Formula for Training Your Trade Show Booth Staff Read More »
