You’ve laid the groundwork for your staff at the show with the initial email, now is your chance to engage them live–at least voice to voice. Bring on the phone call or WebEx**! This event is scheduled about two weeks out from the show. Now is your chance to spell it out in real terms. […]
Step 2 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »
Engaging your booth staff to train them for a specific trade show starts with a basic email to the participants at least three weeks out from the show. To tell the truth, this item was written last after the other elements of the program fell into place. While it is the digest version (executive summary?)
Step 1 in the 3-Step Formula to train and Engage Your Booth Staff Read More »
OK, that’s a mouth full of a title, but it really does describe this concept. Recently I was hired to help train a company’s trade show booth staff for a specific show. Instead of just showing up on the day of the show and teaching them the basic don’t-smoke-or-eat-in-the-booth rigamarole, I designed a process to
A Three-Step Formula to Train and Engage Your Booth Staff Read More »
It seems like a simple thing: your staff shows up at the trade show, they talk with customers and prospects and then at the end of the show, all the leads are swept up and tallied and new business is had. Really? Is that how it really works? For years, we’ve all believed that effective
A Simple Formula for Training Your Trade Show Booth Staff Read More »
…but it’s not. It’s about profiting from your network at your expense. Beware the “something for nothing” crowd. I’m all for sharing leads and contacts–if it is reciprocal and done with sincerity. But lately I’ve been encountering more and more individuals and groups who are only interested in taking and not making a fair exchange.
They Call It Networking… Read More »
Leaving a networking event the other morning I boarded the next elevator down from the 10th floor lobby. As I am known to do, I struck up a dialogue with the other occupant of the downward bound car. “This is about the brightest elevator I’ve ever been on. How about you?” I said to the
Credentials and a deep resume are important but at some point, useless. Anything can be spun to look good or convincing. But it all comes down to credible, measurable content. So, do you have a win? Recently. I’ve been working with a racing driver and we are trying to get the attention of potential sponsors.
But Do You Have a Win? Read More »
You want to talk to people who have passion for what they do? Do you want to have engaging conversations in a fun environment? Go to a car show. Seriously. Recently we attended the Good Guys Lonestar Nationals at Texas Motor Speedway. A sunny, warm Sunday with owners and drivers of Camaros, Mustangs, Corvettes, pickups
Car Shows and Networking Read More »
My lessons of visiting 20 companies in 40 days. I remember it very clearly. My CEO asked me to visit 100 companies before the end of the year. Given that it was the end of July, could I clarify the goal with him, I asked. It was July 31. There were exactly 100 business days
Divide, Conquer and Walk: Connecting With and Meeting Your Clients Face to Face Read More »
It seems I have become the master of the day trip to Vegas: an early morning direct Southwest flight from Love Field into McCarran and an early evening return. In and out in the same day. What, no fun in Vegas? Let’s face it, Vegas is convention-trade show-event central. I headed out to the annual
Walking the Floor at Exhibitor’s 2016 Read More »
