It started out as a way to engage my prospects and clients. Pose for a photo with Harry, my Cairn Terrier, AKA Harry Discovers, in your place of business. In return we posted the photo with a few links onto his website. Then it got fun. As an excuse to return and see the client […]
Recognition Strategy: Giving Away Framed Photos Read More »
I grew up watching a lot of television. Variety shows, sitcoms, game shows and talk shows. The talk shows from Phil Donahue to Merv Griffin to Mike Douglas to David Frost all captured my imagination and viewing time. Little did I realize that one day I would be able to say I helped promote an
My Encounters with an Internet TV Star Read More »
Some say it’s dead. Kaput. Gone. A thing of the past, an anachronism. You know, saying please and thank you. Putting your phone away in the grocery line. Making eye contact and acknowledging someone with a smile when they speak to you. Wait! What? Am I writing an obituary for common courtesy? Sort of. The
Performing CPR on Common Courtesy Read More »
The objective is to know more and to be disciplined about it. Just about the time you get a process in place, you find a way to improve it. But, hey, why not? If the frame holds its shape, why not put a new cover on it? At least that’s what I learned from the
Variation on a Theme: Fine-tuning the 3-Step Process Read More »
A few days ago I passed another work life milestone: being my own boss continuously for a year. While it wasn’t my choice a year ago, it has actually worked out. Thanks to a number of people, including those I no longer share an office with. As is said, “things happen for a reason,” this
Finishing a Year on My Own Payroll Read More »
Building a following and enhancing your brand are important things to do in order to close sales. But what do you do when your industry is a tight circle and face-to-face selling is the way of life in this arena–and your target demographics are changing? You learn to use social media selectively. Recently I presented
A Social Media Primer for Manufacturing Companies Read More »
After months and weeks of preparation, it came down to this for the HMS Employer crew: showtime at the ASHHRA show at the Gaylord. It was a wondrous thing to see the three elements of the show come together and watch this experienced team engage clients and work toward their closing goals. As a reminder
The Real Thing: When a Program Comes Together on the Show Floor Read More »
It started as a promotion for a speaking gig in Las Vegas for Parker University. It has grown into a daily ritual for me and a number of followers. The daily “Networking Tip” tweet is the first thing I post each day. It’s my way of reaching out to my audiences with something we both
Offering Up Daily Networking Tips via Twitter Read More »
If you’ve been following this space in recent times you know we’ve spelled out a three-step formula to train and engage your booth staff before a trade show. Well, I fibbed: there is one more step. And there could be a fifth step (but that one comes after the show). The extra step is probably
Let’s Call This Step 3A in that 3-Step Formula Read More »
You saw it coming, so thanks for counting down with me. Yes, now you get to engage your staff face-to-face and talk about the things you’ve been rolling out to them over the past few weeks. This is the formula for the final (well, almost) piece in this puzzle of engagement. Here’s the formula: Call
Step 3 in the 3-Step Formula to Train and Engage Your Booth Staff Read More »
