Trade Shows

Embracing Arizona: Martin Auto Museum

Being the car nut that I am and have been most of my life, it was only natural to make my way to the collection.  Really, in the car-culture crazy Phoenix Metro area, it was a great starting place. This is really owner and founder, Mel Martin’s, personal collection.  It’s not just the 175 or […]

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Embracing Arizona: Musical Instrument Museum

This museum was recommended by my neighbor.  They told me it was an immersive experience.  And they were right. To just call it a museum would be falling short of it’s whole description. It truly is immersive.  Filling two full floors of a massive structure in North Phoenix, the MIM as it is called, is

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Embracing Arizona: The Roosevelt Row Murals

After doing a bit of research, I found this collection of murals and public art in Downtown Phoenix.  Arrayed along Roosevelt Street near its intersection with Central Avenue in the heart of Downtown Phoenix, this really is a motherlode of murals. It is truly a walkable arts district. Within less than 20 minutes and a

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Embracing Arizona: The Penske Racing Museum

[Editor’s Note: this is an expansion of the “Embracing Tucson” series because the writer has traveled beyond Tucson and taken in sights and things of interest in the rest of the state. Thanks for reading.] While it isn’t listed in Atlas Obscura, the Penske Racing Museum is, nonetheless, a hidden gem in Arizona and the

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Embracing Tucson: Shopping Centers of the past

They were the anchors of neighborhoods and parts of town. If you said you lived near a specific one then your conversant probably knew about where you lived and how to get to your house. Each had its own collection of stores. Usually anchored by a grocery store and a drug store, they may have

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Elevating a Brand in Familiar Surrounding: A Brite Goes to SUR/FIN 2018

They had been going to their biggest industry show for years.  Really, since the company’s founding in the 1980s.  But this year was different. Over the past few years, A Brite Company had been going through a transformation.  Growing past their toll-blending roots in the surface finishing industry, the company developed new lines of business

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Three Shows, Three Examples

Recently I had the chance to walk the floors of three vastly different trade shows.  All are good examples of different types of shows. All had ties to a specific industry but each had a different approach to how they reached their intended audiences and how they served those aforementioned industries. The shows: ASIS, aka

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A Simple Lead Classification System

Whether you are on the show floor or attending networking events, we all have to classify and then qualify those we’ve interacted with.  Over my career I’ve seen many systems, but the the same rules are in place: you need to do something with the leads you’ve collected. But how? Here’s a simple system I’ve

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