It can happen to any of us and probably has happened to many business owners: somebody steals from your company, you get involved in a lawsuit, a product fails or your company is subject to takeover. When something like that happens, timing and urgency become major factors when a company chooses how to respond. So, […]
Handling a Crisis Involving Your Business Read More »
Recently a friend asked me to help her prepare a workshop. The workshop was aimed at job seekers and how they can best use networking to help them get the job they want. Every job seeking campaign, as with every marketing and sales campaign relies on these four elements: Strategies. Targeting. Techniques and tools. Practice.
The Job Seekers Toolkit Read More »
Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for
Short, Spontaneous Marketing Videos Read More »
As networkers, we are always looking for the next thing, that edge that will help us succeed further. This morning I happened upon a story about what successful people do before breakfast and it go me to thinking: Am I using my day to the fullest and best that I can? As it points out
Using Your Time Well Read More »
As we all know, the spoken word has power. Hearing someone’s voice out loud and in person is half of a conversation–what real networking is all about. But when you can’t reach someone in person, we resort to using other tools. You are reading this blog right now as an alternative to being in the
Podcasts as an Outreach Read More »
The other day I had the opportunity to spend time with an elderly relative. The experience was humbling to say the least. But more importantly it taught me a lesson instantly. I had to listen carefully and patiently and formulate clear responses. The experience helped me understand the importance of paying attention to the one
The most valuable thing you can do in a networking situation is pay attention. Not just to the people you are engaging, but to your surroundings. The short list of things that comprise this concept: Listening and hearing. Speaking carefully and sparingly. Focusing. Being aware of your time without being distracted. Listening and hearing are
On my way out the door this morning, I paused at the mirror in the hallway and asked by significant other “Do I look okay?” “If you are going to a client meeting, no.” She was right: the shirt and pants didn’t reflect how I should present myself to my client and to the audience
Do you look the part? Read More »
Every morning I awake to a clean sheet of paper in my notebook. While I should do my humble to-do list on my iPad or as an electronic notes list in Outlook, I choose to still use a pen and plain paper to organize the day. So far it has worked. Beginning on a righthand
Starting the day with a clean sheet of paper Read More »
Yesterday was a good day for networking. It started off with a presentation at Dallas’ Jewish Family Services to a group of job seekers. It was great hearing from them and having a great exchange of ideas on what works for networking as you go out into the work of work. We talked about four
Four Rules of Networking for Job Seekers Read More »
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