Tools

Responding to the Customer

Over the last few days I have been reminded of a few basic rules regarding responding to a customer. Answer the question clearly and directly. Listen carefully to the response. Continue the dialog if appropriate. Remember IT IS NOT ABOUT YOU (Sorry, don’t mean to shout). When the question is posed carefully consider, but not

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Connecting Through Your Alumni Association

It’s that time of year again: college football bowl game season. What a great time to connect (or reconnect) with your fellow college alumni. Most universities and colleges have alumni association chapters in many cities throughout the country. Many of them are large groups that hold many different kinds of programs and events for their

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Tips for an Effective Blog

One of the tools of the active networker is the blog.  Used as a part of complete social media marketing strategy, a well-written and informative blog helps position the writer/poster as a though leader and someone who shares valuable information. Our colleague, Chris Howay of Valiant Media (www.valiantmedia.com), shared the following attributes of an effective

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Throwing the Hail Mary Pass

The 26th anniversary of Doug Flutie’s last-second pass to beat powerhouse Miami of Florida is tomorrow.  This feat of strength and desire is something we in business need to emulate. Especially in today’s environment–whatever that phrase has become. When it comes to putting yourself out there, there come times when you have to give it

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