All it takes is money, as the saying goes. If you don’t have it, go find it. At our chamber, we rely on three sources of income for our programs: Sponsorships Memberships Admissions and fees to events When it came to the Big D BBQ Battle, we relied on a similar set of sources: Sponsorships […]
Inventing an Event: Revenue Sources Read More »
At our chamber of commerce we had a long-standing habit of holding the meetings of our basic or recurring programs at our offices or at the same locations. With the impending remodeling of our long-outdated building, it became very evident that we had to find a home (or homes) for these events. Being responsible for
The Transportable Event Read More »
We were all on board for the event early on but it needed a name. And not just any name. It had to: Be timeless (stand the test of time). Reflect the content of the event. Fit with the brand of the North Dallas Chamber. Be able to be translated easily to social media and
Inventing an Event: What’s in a Name? Read More »
In the fall before the initial Big D BBQ Battle (even before it had its name), I was introduced by a friend in the non-profit segment to the development director of the North Texas Food Bank. Little did I realize at the time how important that introduction would become in the formulation of the mission
Inventing an Event: Heartstrings Read More »
When you choose a late April date for an outdoor event in Texas, consider that it might be a warm day. So, for the inaugural Big D BBQ Battle we knew we were going to need to provide water to our guests. And it needs to be iced. Our first avenue was to ask for
Inventing an Event: Water and Ice Read More »
It seems simple enough: the leader should be the voice. The one at the front should have the pipes to voice the organization’s image. Well, for us, it just happened to work out that way. The North Dallas Chamber’s partnership with Radio KAAM 770 for the Big D BBQ Battle meant we had to voice
Inventing an Event: Finding Your Voice Read More »
One critical element of a successful event is beer. All along we’ve been billing this event as “beer, beef and a band.” Let’s explore each of these elements as they relate to The Big D BBQ Battle.” OK, enough of the professorial posturing, this is about finding a good brew, a great brand that matches
Inventing an Event: Beer Read More »
When I signed on to the North Dallas Chamber a year ago, one of my assignments from my new boss was a “BHAG.” BHAG, you say? Well what he really meant was a “Big Hairy Audacious Goal.” I think the term has it’s origin’s in Jim Collins’ book, “Good to Great.” So, over the next
Inventing an Event: The Big D BBQ Saga Read More »
At a recent event, I encountered a young networker on a mission. While working the room is a given for many, to some, like this young lady, it was a natural activity. Add “working a room” to brushing one’s teeth, coming your hair or waking up in the morning. Some things some people just do
Working the Room–Another View Read More »
Having always been on the exhibitor side of things when it came to expos and trade shows, when I was called upon to produce the business expo for the North Dallas Chamber, I had to stop and think about where to start. I was now on the other side. A chamber expo is the one
Reinventing a Chamber Expo Read More »
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