From the time we are young children, we love playing with trucks. The Big D BBQ Battle was no exception. Geoeffery and I got to play with some pretty big trucks. We needed trucks for lots of things: A rental U-Haul became our dry storage and local hauler of water and supplies. A loaned refrigerator […]
Inventing An Event: Trucks Read More »
The Big D BBQ Battle presented a unique set of issues for the North Dallas Chamber. Typically we produce events (annual meeting, HR Conference, Real Estate Conference, et al) in existing places. Ballrooms, hotel meeting rooms, convention spaces and the like. But this was different. We actually had to create the space. I mean, really
Inventing an Event: The Venue Read More »
We were all on board for the event early on but it needed a name. And not just any name. It had to: Be timeless (stand the test of time). Reflect the content of the event. Fit with the brand of the North Dallas Chamber. Be able to be translated easily to social media and
Inventing an Event: What’s in a Name? Read More »
It seems simple enough: the leader should be the voice. The one at the front should have the pipes to voice the organization’s image. Well, for us, it just happened to work out that way. The North Dallas Chamber’s partnership with Radio KAAM 770 for the Big D BBQ Battle meant we had to voice
Inventing an Event: Finding Your Voice Read More »
One critical element of a successful event is beer. All along we’ve been billing this event as “beer, beef and a band.” Let’s explore each of these elements as they relate to The Big D BBQ Battle.” OK, enough of the professorial posturing, this is about finding a good brew, a great brand that matches
Inventing an Event: Beer Read More »
When I signed on to the North Dallas Chamber a year ago, one of my assignments from my new boss was a “BHAG.” BHAG, you say? Well what he really meant was a “Big Hairy Audacious Goal.” I think the term has it’s origin’s in Jim Collins’ book, “Good to Great.” So, over the next
Inventing an Event: The Big D BBQ Saga Read More »
Having always been on the exhibitor side of things when it came to expos and trade shows, when I was called upon to produce the business expo for the North Dallas Chamber, I had to stop and think about where to start. I was now on the other side. A chamber expo is the one
Reinventing a Chamber Expo Read More »
I dialed her number to return her call and was greeted by her upbeat voice. Joan had just returned from a lunchtime speaking engagement. “I just had to tell you that after today’s talk,” she announced,” that I have four potential new clients.” I couldn’t be happier. But I’m not surprised. At all. Joan is
Using Speaking Engagements to Connect Read More »
In this day and age of passive-aggressive behavior and people generally not getting to the point about what they want, need or are trying to say, I was refreshed by something I saw at a holiday party. Even though the national unemployment numbers are coming back down, Steve Elkins wants a job. He made no
Getting to the point: Asking for what you want Read More »
Over the years I’ve been advised that I am “in a box” and “follow too many patterns” which makes me “boring.” OK, so in the spirit of breaking those patterns and slicing through the box (or boxes) I find myself in, I took the idea of breaking up my day with an event or activity
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