Vegas

Why is it that most shows, large or small, are being held in Las Vegas these days? I’ll be off to Vegas in a couple of weeks for the AWMA–a wholesaler’s show–at the Las Vegas Hilton. Right after that show the next week is GlobalShop and the Exhibitor’s Show. Earlier this year, Home Builder’s (IBS), […]

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The Gatekeeper

We have all encountered them: the person between us and the person we want to talk with. Whether it is a job search or B2B call, or even a scheduled appointment, there is always a receptionist, secretary or assistant in the middle. Since most of the time this person is a woman, let’s call her:

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LinkedIn

This social networking site has had reams and volumes written about it. There probably isn’t anything new I can impart except what I’ve learned from my personal experience. A few Rules of Thumb when it comes to using and being a part of the LinkedIn community: Tailor your profile to match your resume. It is

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Quantify yourself

Being connected to marketers and market research people, I find that most everybody and every business is demanding a measure of products, services……and people. Not to be clinical here, but how do you quantify yourself? I was at an luncheon today where the speaker said that “Since 1992, he has spoken about technology….in more than

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Badges

While it may seem like a pain, getting, managing and controlling badges for a show is really a critical and important task (duh!). All of your staffers need credentials. You need to remember things from this list as you prepare for and hit the show floor: Know the allotment given you by the promoter of

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Crating

It’s one of the forgotten things of exhibits–crating and exhibit packaging. This topic comes up as I work with a client who is making an addition to her exhibit. However, when the add is done, the panels the graphic is being put on to may not fit into the original crate. To top it all

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