The other day I met with some friends who own a small business. And by small, I mean it is the two of them, a contract sales guy and their “1099” installation crew guys. In the landscaping business, they know they have to maximize what they do with their selling time. And they take it […]
Preparing for a show Read More »
Risk. At times I don’t understand the word or concept. Truth is, we all need to take more of it. When it comes to your program, look for the new, the different, the innovative. Don’t be afraid to do fewer shows better or leave a show that you go to “just because we’ve always gone.”
With the NRF show breaking today in New York City and the IBS show going in this week in Las Vegas, it is time to remember an important part of the in-and-out of a show: Do you know where and who your driver is? Make sure before you leave for your show and before you
I know, I know, Christmas is past and Santa’s gig of checking on good little girls and boys is done. However, today I was reminded by a friend of the importance of correct (and checked) manifests. Make sure what you want at the show in time for set up is shipped. And you have a
Make a list, check it twice Read More »
We all preach brand and consistent image, but here’s an example of carrying a theme through all media to make your image clear to your various audiences. Aviall is the world’s largest aviation parts supplier. They have a significant presence in trade media and utilize a large slate of trade shows, both international (Australian Air,
Carrying through on brand Read More »
The beat goes on with examples of why trade shows are important and the place to be: The International Auto Show opens in Detroit today. What with the US auto industry bailout being in the news and with technology being what it is–ever changing–what better place to be to either exhibit and market your products
One hundred. 100. One-zero-zero. A C-note. A 10×10 booth. CWT. I know in the realm of blogging, 100 isn’t a lot. But the number 100 has significance in the trade show industry. A 10×10 booth, the basic building block unit of a trade show floor, is 100 square feet. Everything on a floor is based
…….but the size of the effort does. Today’s case in point is the Dallas Business Journal’s outreach to the DFW business community. While this may be a small exhibit, it plays by all of the rules to make it work and produce results for it’s owners. What more could a committed exhibit marketer ask for?
Size doesn’t really matter….. Read More »
Here’s why trade shows are really important: they are newsworthy and a showcase for an industry, a market or a business segment. Our case in point today is CES, the Consumer Electronics Show. Here, datelined Las Vegas and shown on Yahoo, is a product announcement about the latest netbook: https://tech.yahoo.com/blogs/patterson/32540 from Sony. This is exactly
The real value of trade shows Read More »
I was talking with a client/friend of mine this morning and comparing notes on trade shows. He told me of something that is probably maddening to more than one of you out there. Ineffective set up instructions. Really now, can we NOT have the engineers who design most portable or pop-up exhibit systems write or
Set up instructions Read More »
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