Why is it that most shows, large or small, are being held in Las Vegas these days? I’ll be off to Vegas in a couple of weeks for the AWMA–a wholesaler’s show–at the Las Vegas Hilton. Right after that show the next week is GlobalShop and the Exhibitor’s Show. Earlier this year, Home Builder’s (IBS), […]
We have all encountered them: the person between us and the person we want to talk with. Whether it is a job search or B2B call, or even a scheduled appointment, there is always a receptionist, secretary or assistant in the middle. Since most of the time this person is a woman, let’s call her:
This social networking site has had reams and volumes written about it. There probably isn’t anything new I can impart except what I’ve learned from my personal experience. A few Rules of Thumb when it comes to using and being a part of the LinkedIn community: Tailor your profile to match your resume. It is
With more and more of us being stationed in virtual offices without the advantage of an internal conference space, here is a list of favorite places to meet over a meal, snack or coffee in the Metroplex: Mi Cocina, MacArthur and LBJ. Big Fish, Grapevine. Paradise Cafe, Alpha and Tollway. Champs, Addison. Popolo’s, Preston and
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When you are on the road, we all have to find the right place to light and work at times. Do you all have favorites? Starbucks is a natural. So is Kinko’s (or is it FedEx Kinko’s or FedEx Office?). Here is a list of my favorite places to stop between tasks at a show
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Being connected to marketers and market research people, I find that most everybody and every business is demanding a measure of products, services……and people. Not to be clinical here, but how do you quantify yourself? I was at an luncheon today where the speaker said that “Since 1992, he has spoken about technology….in more than
This goes without saying. In this day and age and with technology enveloping us, this is something we all do anyway. The truth is, as our work lives have become more virtual, work and life are intertwined. When I say “integrate” the two, I mean it in a softer, more civilized way. For example, the
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While it may seem like a pain, getting, managing and controlling badges for a show is really a critical and important task (duh!). All of your staffers need credentials. You need to remember things from this list as you prepare for and hit the show floor: Know the allotment given you by the promoter of
Here’s an update on the Aviall trade show booth branding exercise. The latest is the addition of a formerly blank booth backwall being treated with a new graphic. This tone-on-tone vinyl image reinforces the Aviall “box” image and graphic look. This image is used in trade adverting, on the website, in collateral material, on smaller
Extending the brand, part II Read More »
It’s one of the forgotten things of exhibits–crating and exhibit packaging. This topic comes up as I work with a client who is making an addition to her exhibit. However, when the add is done, the panels the graphic is being put on to may not fit into the original crate. To top it all
