When you are on the road, we all have to find the right place to light and work at times. Do you all have favorites? Starbucks is a natural. So is Kinko’s (or is it FedEx Kinko’s or FedEx Office?). Here is a list of my favorite places to stop between tasks at a show […]
Finding remote work places Read More »
Being connected to marketers and market research people, I find that most everybody and every business is demanding a measure of products, services……and people. Not to be clinical here, but how do you quantify yourself? I was at an luncheon today where the speaker said that “Since 1992, he has spoken about technology….in more than
This goes without saying. In this day and age and with technology enveloping us, this is something we all do anyway. The truth is, as our work lives have become more virtual, work and life are intertwined. When I say “integrate” the two, I mean it in a softer, more civilized way. For example, the
Build your network into your life Read More »
While it may seem like a pain, getting, managing and controlling badges for a show is really a critical and important task (duh!). All of your staffers need credentials. You need to remember things from this list as you prepare for and hit the show floor: Know the allotment given you by the promoter of
Here’s an update on the Aviall trade show booth branding exercise. The latest is the addition of a formerly blank booth backwall being treated with a new graphic. This tone-on-tone vinyl image reinforces the Aviall “box” image and graphic look. This image is used in trade adverting, on the website, in collateral material, on smaller
Extending the brand, part II Read More »
It’s one of the forgotten things of exhibits–crating and exhibit packaging. This topic comes up as I work with a client who is making an addition to her exhibit. However, when the add is done, the panels the graphic is being put on to may not fit into the original crate. To top it all
One aspect of networking is being the trusted advisor. We had a discussion in my monthly small business roundtable today about the value of networking. After relating a few stories, it became evident that we all (those of us around the table who had braved the bad weather to be there) had similar skills when
Being the "Go-To Guy" Read More »
Just remember, words can wound. A friend just related to me a story about how a client “tore them a new one.” Just went off the deep end over a few details of things that didn’t go right on a show. Well, we all strive for perfection. However, in this world you need to be
The only dumb question is the unasked one. Really, if you want to know something, ask. Ask your exhibit house why they missed the deadline or when to expect the truck. Ask your I&D rep about the details of their last bill. Ask the graphics guy how they put together that mural for you. Ask
You’ve heard the axiom, “never eat lunch alone”? How about, “don’t waste space on your calendar? How many meetings have you been to this week? How many do you have scheduled? I’m not talking about those internal things; I’m talking about the outside-the-building-meet-face-to-face meetings. Come on, now, how many? Two? Three? Five? These meetings do
Fill your calendar Read More »
