You wouldn’t think a revolutionary marketing idea would come from our government, especially the armed services. However, when a marketing mind meets the structure and process of the US Army, interesting things happen. Colonel Casey Wardynski had a problem. He had to improve his recruiting results. Before, Army recruiting was process over results and activity […]
At the Exhibitor’s Show, Day 4: The Data War Read More »
Trade Show Bob is now one of my heroes. This Everyman, while he took a bit to get warmed up, did get rolling and imparted some important information: ignore those people you don’t need to talk with and get the right people from your company talking to the right, targeted prospects and clients. Hmmm, what
At the Exhibitor’s Show, Day 4: Ignoring the Masses Read More »
It’s nice to be the guest. We’ve had some good times with gracious hosts at Exhibitor’s Show this year. And when you’re being hosted by the best people in the world who know how to do this, even better. MG Design put on a really nice evening for guests, clients and staff at a Vegas
Katharine Chestnut, you came along at the right time of day. I was tired, in need of sugar or caffeine. Or sleep. And there you were, talking about integrated marketing communications as if you were describing your garden. Cool. You do have a garden, don’t you? Really, this was a refreshing session. Yes, it is
At the Exhibitor’s Show, Day 3: Integrated Marketing Communications Read More »
If I come away from this show with nothing else, it will be Ian Sequeira’s recommendation to use the ROI Toolkit. Cool stuff, Ian. Thanks. To quote Ian: “Go to www.iaee.com and about halfway down the page, sign in to use the calculator.” Can’t wait to try it out. My colleague has some numbers we
At the Exhibitor’s Show, Day 3: Selecting the Right Shows Read More »
Plan carefully. Execute aggressively. Follow up thoroughly. There we are–back to thinking in threes. Marc Goldberg’s presentation on exhibiting strategically left me with those three thoughts. Good stuff to remember. Actually, memories to be brought back. The good news is that guys like Marc are still on the program. He really knows his stuff. The
At the Exhibitor’s Show, Day 3: Exhibiting Strategically Read More »
Ok, now we’re getting somewhere. I’ve read Barry Siskind’s books, but never had seen him in action. He is a dynamic speaker (with dry, B&W slides) with great information. Actually, the earlier presentation by Ian set me up really well for this session. Barry was clear and quick on his feet. His basic thesis is
At the Exhibitor’s Show, Day 2: Objectives & Measurement Read More »
Walking the show allowed us to get some air, meet new people and forget about the terrible lunch we’d been served. Note to self: try the Mexican place across the way on Tuesday. This area of the show is growing. Over 300 exhibitors ranging from simple banner makers to I&D companies to freight companies to
At the Exhibitor’s Show, Day 2: Walking the show floor Read More »
This seminar is one of the key reasons I came to this show: to learn how to apply my company’s services to the world of exhibitry. Ian Sequeira of Exhibit Surveys was the presenter. Again, a full house and a good discussion. Less audience participation and dry slides, but a good, informative discussion. Ian spoke
At the Exhibitor’s Show, Day 2: Using Surveys Read More »
The morning’s first class was growing your brand and incorporating it into your exhibit program. Scott Leech of Brandspeak of Minneapolis (www.brandspeak.com) was the presenter. This popular (193 of 200 seats in the meeting room) seminar was clear and to the point, however, Scott did have to spend more time setting up brand to the
At the Exhibitor’s Show, Day 2: Branding Read More »
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