This goes without saying. In this day and age and with technology enveloping us, this is something we all do anyway. The truth is, as our work lives have become more virtual, work and life are intertwined. When I say “integrate” the two, I mean it in a softer, more civilized way. For example, the […]
Build your network into your life Read More »
While it may seem like a pain, getting, managing and controlling badges for a show is really a critical and important task (duh!). All of your staffers need credentials. You need to remember things from this list as you prepare for and hit the show floor: Know the allotment given you by the promoter of
Here’s an update on the Aviall trade show booth branding exercise. The latest is the addition of a formerly blank booth backwall being treated with a new graphic. This tone-on-tone vinyl image reinforces the Aviall “box” image and graphic look. This image is used in trade adverting, on the website, in collateral material, on smaller
Extending the brand, part II Read More »
It’s one of the forgotten things of exhibits–crating and exhibit packaging. This topic comes up as I work with a client who is making an addition to her exhibit. However, when the add is done, the panels the graphic is being put on to may not fit into the original crate. To top it all
One aspect of networking is being the trusted advisor. We had a discussion in my monthly small business roundtable today about the value of networking. After relating a few stories, it became evident that we all (those of us around the table who had braved the bad weather to be there) had similar skills when
Being the "Go-To Guy" Read More »
Just remember, words can wound. A friend just related to me a story about how a client “tore them a new one.” Just went off the deep end over a few details of things that didn’t go right on a show. Well, we all strive for perfection. However, in this world you need to be
The only dumb question is the unasked one. Really, if you want to know something, ask. Ask your exhibit house why they missed the deadline or when to expect the truck. Ask your I&D rep about the details of their last bill. Ask the graphics guy how they put together that mural for you. Ask
You’ve heard the axiom, “never eat lunch alone”? How about, “don’t waste space on your calendar? How many meetings have you been to this week? How many do you have scheduled? I’m not talking about those internal things; I’m talking about the outside-the-building-meet-face-to-face meetings. Come on, now, how many? Two? Three? Five? These meetings do
Fill your calendar Read More »
An open letter to exhibit service companies: I heard a story today from one of your customers. They had a simple request to have some advice (verbal and/or written) given to them. And all you could do was try and manipulate the situation so that you could make a sale. Send your guy to do
Don’t just do things to drive revenue Read More »
We all are in a hurry these days to do whatever–find new contacts for business, service a client, run an errand, whatever. But don’t forget the important things: Courtesy and manners. Mostly saying please and thank you. I was reminded today about service– a lot due to the fact that today’s MLK Day is being
Be sure to say thank you Read More »
