Trade Show Bob is now one of my heroes.
This Everyman, while he took a bit to get warmed up, did get rolling and imparted some important information: ignore those people you don’t need to talk with and get the right people from your company talking to the right, targeted prospects and clients.
Hmmm, what a concept. This is one of the best applications of the concepts we’ve been talking about for the last few days. Yes, you need to set objectives and measure them–but you have to implement a plan to actually do the work. His “dance card” concept is really cool and very workable. He rolled out 10 steps starting with Defining Your Target and ending with Post-Show Debriefings. But the most important steps, at least for me, were:
3. Assign roles
4. Ensure your staff knows their roles
5. Assign roles to ensure accountability
Imagine: people at a show who actually belong there! And gathering data that matters and can be measured.
Thanks, Bob Milam.
Lesson learned: assignments ensure focus and results.
TTSG
