Seen at the IWCE trade show in Las Vegas: the booth-less booth? With all of this talk about saving money yet still have a strong marketing presence, here’s an idea that seems to have resurfaced. Motorola apparently just rolled in their 48-foot (or longer) tractor-trailer rig, dropped down the sides (and opened the doors) in
Why worry about a booth? Read More »
It is so simple of an act: returning the call of someone who has called you. I know many of us have an aversion to the phone. But, let’s face it, somebody called you first. And now you owe them the courtesy of returning their call. It’s easy. And can be the difference between profit
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They can be a troublesome thing, but they add so much to an exhibit: lights. An exhibit actually looks drab without a wash of lights. But this short entry is about something we all need to have: basic repair skills. When I got to the part of the AWMA booth assembly for Retalix that involved
One of the best and easiest ways to extend your brand and earn credibility with your network is to become a speaker. Whether you are a seasoned veteran or beginner, standing up in front of a group and sharing your experiences, knowledge or humor (or some combination of the three) is a great way for
Speaking engagements Read More »
After a number of months of using LinkedIn, Facebook and Twitter, I’m on overload. And I guess I should be. But it doesn’t have to (and shouldn’t) be that way. What got me thinking about this is Facebook. I see a number of colleagues using Facebook as a way to reach out to freinds, clients,
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Collaboration between your vendors–exhibit company and creative (ad) agency pays off with a consistent and dominant brand. At the recent Australian Air show (March 10-15, 2009), Aviall again demonstrated the leadership of having their exhibit partners collaborate with their agency. The booth was a shell scheme designed and outfitted by 2Heads of the UK and
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OK, so rubber chicken at lunch is not enough when it comes to making connections? Now we need to get out and drink in the early evening to make more connections? Seriously, when you extend your networking strategy beyond lunchtime, you get into a different crowd. Let’s face it, lunchtime isn’t for everyone, what with
Don’t forget that the beauty of trade shows is that they happen on a fixed date. That means you need to honor and obey the Ship Date. This is the day that all of your stuff–exhibit, collateral, giveaways and all other things that are destined for the show floor will be shipped out to the
The best quote of the day at a luncheon I attended yesterday was this one: “Stop pitching, start listening.” The presentation was on freelance marketing communications and how to get into, manage, and stay in the field. Much of teh discussion centered around service, rather than the product one sells. Hmmm….a common theme…. Let’s listen
Stop pitching, start listening Read More »
Let’s just follow this title with “don’t.” Everyone you encounter is really in your network. And everyone in your network is valuable. You never know who will lead you to new business or who you might lead to something. You never know who you are going to work with or work for. I remember parting
