Don’t forget that the beauty of trade shows is that they happen on a fixed date.
That means you need to honor and obey the Ship Date.
This is the day that all of your stuff–exhibit, collateral, giveaways and all other things that are destined for the show floor will be shipped out to the show site. A few things to remember about this shipment:
- Try and make it one shipment: it will save money since you will only have one shipment going to the site (easier to track), thereby reducing drayage and handling costs.
- It will all arrive at one time.
- Only one carrier to worry about.
- Make sure it arrives at the time designated (either to advance warehouse or your targeted date on the show floor).
Make sure that you don’t forget anything.
TTSG
