At an all-day marketing seminar yesterday, I saw a cardinal rule of networking at work. When there was more than one member of a “delegation” from an attending company, the savvy networkers did the right thing: They split up. That’s right, don’t sit with your comrades. Heck, you see them all of the time at
The photos are in on the Australian Air Show from early March so we can now show off the real thing we discussed in an earlier entry. To refresh your memory, the client, agency and the exhibit company got together and produced an exhibit that reflected the cohesive image, brand and messaging of all media
Collaboration Pays Off, Part II Read More »
A recent wedding reminded me of several things when it comes to networking. You are not the center of attention. In this case, the bride and groom. Ask, don’t talk. Conversations should be give and take and more asking than telling. Be polite. Have manners. Say please and thank you. don’t talk with your mouth
Lesson from a Wedding Read More »
Our colleague, Jeff Vanden Hoek of Imagecraft Exhibits, was in Chicago this past week at the HIMSS trade show. Jeff reported a few observations to us: “Just wanted to give you my observations from HIMSS. Seems like the number of large exhibitors was down. However, there were a surprising amount of first-time exhibitors. My feeling
Report from the HIMSS show Read More »
“Yesterday is a canceled check, tomorrow is a promissory note and today is ready cash.”–unknown There is a lot of truth in this quote. The last part is most true: don’t lose the value in today. Maybe that’s why we call money currency. Think of your networking time in the same way. At the same
An investment in time Read More »
This just in…. The latest news from the 2009 Exhibitor’s Show in Las Vegas as reported by my colleague, Jeff Vanden Hoek of Imagecraft Exhibits, reports that there are some notable trends in the exhibit world of which to take note. “I did notice is that LED has taken over the lighting applications – thin
Trends from the 2009 Exhibitor Show Read More »
At the most recent show I was producing for a client, I encountered George. George gave me a lesson that I want to share here: be positive. While most people complain about the long hours of a show, having to stand most of the day, or having to talk with people, George was quite the
At a networking event this morning, I was reminded of the importance of being included. It goes back to the note in an earlier entry in this space about being polite: don’t leave anybody out of a conversation. Be inclusive. From the time we are kids, we want to be included. Sometimes the teacher or
Keeping people in the conversation Read More »
At the American Wholesale Marketers Association’s (AWMA) Real Deal Expo in Las Vegas, this innovated twist on an attention-getting device was sighted. The exhibiting company was MeWantCaffeine and this guy wandered the aisles before show hours, tanking up exhibitors and early show walkers with hot coffee. Really, that is a tank of coffee on his
Seen at the IWCE trade show in Las Vegas: the booth-less booth? With all of this talk about saving money yet still have a strong marketing presence, here’s an idea that seems to have resurfaced. Motorola apparently just rolled in their 48-foot (or longer) tractor-trailer rig, dropped down the sides (and opened the doors) in
Why worry about a booth? Read More »
