This news just out: because of the swine flu outbreak in Texas, the FMI-Marketechnics trade show, scheduled for the Dallas Convention Center next week (May 6-8) has been postponed to a later date: https://www.tradeshowweek.com/eNewsletter/CA6655588/2664.html TTSG thanks to TradeShow Week, FMI
FMI Marketechnics Trade Show Postponed (correction) Read More »
Today I had the good fortune of being invited to speak on networking at the University of Texas Dallas. Kanika Williamson of GE Consumer & Industrial spoke as well. We tag-teamed on a life skills program that featured Kanika’s presentation on your personal brand and my ten rules of networking. It was a lot of
Ten Rules of Networking Read More »
Before in this space we discussed a number of rules (or guidelines), chief among them is to be polite and respectful. And the golden rule really does apply in networking situations, whether in person or on line. Be sure that if you say anything out loud at an event or commit it to the written
The life of your words Read More »
While at lunch the other day, my lead lunch companion asked if we could pray before the meal. Now, perhaps many of you have encountered this situation. Actually, it comes under the same heading of being a good guest, companion or host. Here are a few things to remember: Since she had initiated the meeting,
Choosing giveaways for used at trade shows is an art. Or, at the least, a well-developed skill. At the recent MRO trade show in Grapevine, Texas, Aviall chose a couple of items that fit both the industry and the tone of the times. Aviall is good at using branded items. With airlines cutting back on
Choosing appropriate giveaways Read More »
As we go about networking and connecting, sometimes this don’t always work. Just remember to keep moving forward. “God is great, beer is good and people are crazy.”–Billy Currington Yes, we can learn from our mistakes and learn from the past. However, today is a gift, that’s why they call it the present. We can’t
Keep moving forward Read More »
As a part of my business and networking outreach, my company and I publish a newsletter. It’s a great way to reach out my new-found as well as established contacts. The content is relevant and useful. People can opt out if they so choose. The pluses of using a newsletter: Staying in constant, regular contact
Using a newsletter Read More »
At a recent conference I attended I was struck by something that we should all consider when planning an event: Choose the right keynote speaker. Now, I’m talking about the person who opens your event. The event I attended was a single-day event and build around a theme. However, after all the hype to attend,
Finding the right keynote speaker Read More »
At an all-day marketing seminar yesterday, I saw a cardinal rule of networking at work. When there was more than one member of a “delegation” from an attending company, the savvy networkers did the right thing: They split up. That’s right, don’t sit with your comrades. Heck, you see them all of the time at
The photos are in on the Australian Air Show from early March so we can now show off the real thing we discussed in an earlier entry. To refresh your memory, the client, agency and the exhibit company got together and produced an exhibit that reflected the cohesive image, brand and messaging of all media
Collaboration Pays Off, Part II Read More »
