Our colleague, Jeff Vanden Hoek of Imagecraft Exhibits, was in Chicago this past week at the HIMSS trade show. Jeff reported a few observations to us: “Just wanted to give you my observations from HIMSS. Seems like the number of large exhibitors was down. However, there were a surprising amount of first-time exhibitors. My feeling […]
Report from the HIMSS show Read More »
“Yesterday is a canceled check, tomorrow is a promissory note and today is ready cash.”–unknown There is a lot of truth in this quote. The last part is most true: don’t lose the value in today. Maybe that’s why we call money currency. Think of your networking time in the same way. At the same
An investment in time Read More »
This just in…. The latest news from the 2009 Exhibitor’s Show in Las Vegas as reported by my colleague, Jeff Vanden Hoek of Imagecraft Exhibits, reports that there are some notable trends in the exhibit world of which to take note. “I did notice is that LED has taken over the lighting applications – thin
Trends from the 2009 Exhibitor Show Read More »
At the most recent show I was producing for a client, I encountered George. George gave me a lesson that I want to share here: be positive. While most people complain about the long hours of a show, having to stand most of the day, or having to talk with people, George was quite the
At a networking event this morning, I was reminded of the importance of being included. It goes back to the note in an earlier entry in this space about being polite: don’t leave anybody out of a conversation. Be inclusive. From the time we are kids, we want to be included. Sometimes the teacher or
Keeping people in the conversation Read More »
At the American Wholesale Marketers Association’s (AWMA) Real Deal Expo in Las Vegas, this innovated twist on an attention-getting device was sighted. The exhibiting company was MeWantCaffeine and this guy wandered the aisles before show hours, tanking up exhibitors and early show walkers with hot coffee. Really, that is a tank of coffee on his
Seen at the IWCE trade show in Las Vegas: the booth-less booth? With all of this talk about saving money yet still have a strong marketing presence, here’s an idea that seems to have resurfaced. Motorola apparently just rolled in their 48-foot (or longer) tractor-trailer rig, dropped down the sides (and opened the doors) in
Why worry about a booth? Read More »
It is so simple of an act: returning the call of someone who has called you. I know many of us have an aversion to the phone. But, let’s face it, somebody called you first. And now you owe them the courtesy of returning their call. It’s easy. And can be the difference between profit
Returning phone calls Read More »
They can be a troublesome thing, but they add so much to an exhibit: lights. An exhibit actually looks drab without a wash of lights. But this short entry is about something we all need to have: basic repair skills. When I got to the part of the AWMA booth assembly for Retalix that involved
One of the best and easiest ways to extend your brand and earn credibility with your network is to become a speaker. Whether you are a seasoned veteran or beginner, standing up in front of a group and sharing your experiences, knowledge or humor (or some combination of the three) is a great way for
Speaking engagements Read More »
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