An investment in time

“Yesterday is a canceled check, tomorrow is a promissory note and today is ready cash.”–unknown There is a lot of truth in this quote. The last part is most true: don’t lose the value in today. Maybe that’s why we call money currency. Think of your networking time in the same way. At the same

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Being positive

At the most recent show I was producing for a client, I encountered George. George gave me a lesson that I want to share here: be positive. While most people complain about the long hours of a show, having to stand most of the day, or having to talk with people, George was quite the

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The coffee guy

At the American Wholesale Marketers Association’s (AWMA) Real Deal Expo in Las Vegas, this innovated twist on an attention-getting device was sighted. The exhibiting company was MeWantCaffeine and this guy wandered the aisles before show hours, tanking up exhibitors and early show walkers with hot coffee. Really, that is a tank of coffee on his

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Why worry about a booth?

Seen at the IWCE trade show in Las Vegas: the booth-less booth? With all of this talk about saving money yet still have a strong marketing presence, here’s an idea that seems to have resurfaced. Motorola apparently just rolled in their 48-foot (or longer) tractor-trailer rig, dropped down the sides (and opened the doors) in

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Lights

They can be a troublesome thing, but they add so much to an exhibit: lights. An exhibit actually looks drab without a wash of lights. But this short entry is about something we all need to have: basic repair skills. When I got to the part of the AWMA booth assembly for Retalix that involved

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Speaking engagements

One of the best and easiest ways to extend your brand and earn credibility with your network is to become a speaker. Whether you are a seasoned veteran or beginner, standing up in front of a group and sharing your experiences, knowledge or humor (or some combination of the three) is a great way for

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