This goes without saying. In this day and age and with technology enveloping us, this is something we all do anyway.
The truth is, as our work lives have become more virtual, work and life are intertwined. When I say “integrate” the two, I mean it in a softer, more civilized way.
For example, the networking groups I frequent most are a local chamber and two associations that are in my field.
The chamber allows me contact with a wide and varied group, so I now have a regular set of restaurants I frequent for virtual meeting, an insurance guy, a courier company (who is also a client) and a few graphic and communications consultants I use as subcontractors or partners.
On the association side, I serve on both boards. This allows me to chair a special interest group in my company’s area of expertise as well as work with sponsors and volunteers. My company and personal brands are visible without being gaudy or rude. We are here to serve and businss will follow.
Relentless
