For some, it’s unknown territory. For others, it is fertile ground for finding leads and expanding their networks. Yes, trade show aisles are a good place to be looking for new business and contacts. Really. One of the best at this is Kinsley Jones of Churchill Terry Associates. Kin and I spent some time talking […]
When the chips were down and a real traffic-generating promotion was needed, Retalix looked to the gaming tables at the Mirage Hotel Casino in Las Vegas for inspiration in advance of the NACStech show. “The mailer resulted in more of a response than we expected,” Brad Prizer said. Brad is the VP of Marketing at
Using Chips to Gather Leads Read More »
Work rules for laborers vary from city to city and facility to facility. Even within the same city rules can be different for the same work. For example, here in Las Vegas, the rules for how things are rigged from the ceiling are different between the Mirage Hotel and the Las Vegas Convention Center. At
Knowing the Work Rules Read More »
In choosing an exhibit company to be your strategic 3D marketing collaborator, you need to look for and feel comfortable with these three elements: Business competence Design and fabrication capability Chemistry and compatibility While the weighting will be different for each trade show manager and/or marketing manager, this really is the three-legged stool of the
What to Look for In an Exhibit Partner Read More »
While we all like to think we have all of the expertise and talent necessary to run our businesses within the walls of our company, there comes a time when you need to find outside help. Having strategic partnerships with key suppliers and providers of services and products is wise move, given we are all
Choosing a Strategic Partner Read More »
Our colleague and friend, Worldwide Wes Bates, recently returned from the Healthcare Information Management Systems Society (HIMSS) trade show and conference. He filed this report for our blog. *********************** Java! Java! Java! If that’s what you crave then get your fix at the 2011 Healthcare Information and Management Systems Society (HIMSS) Annual Conference & Exhibition
Report from the Field: Coffee and Healthcare IT Dominate as HIMSS Turns 50 Read More »
Our own Worldwide Wes, Wes Bates of Fujitsu America, recently attended the National Retail Federation (NRF) trade show in New York City. He files this report: 2011 is off and running! Here we are, not even a full month into the year and I am already putting the wraps on the first trade show. The
Report from the Field: National Retail Federation Read More »
January gets the trade show and events world off to a running start. Here it is only the 10th and already one of the largest shows of the year is in the books. Every year, there are stalwart shows that appear on the calendar early. The short list I am familiar with includes: CES or
Shows to Start Off the New Year Read More »
With Christmas and the other end-of-the-year holidays upon us, the intersection of trade shows and holidays appears before us. There are a number of shows that occur either around or actually on holidays. If the show opens after a holiday chances are set up will happen on the day itself. Here are a few examples:
Holidays and Trade Shows Read More »
This past week, I helped in a residential move. I hadn’t thought about how much my trade show experience would lend itself–but it did. From assembling boxes to directing laborers to preparing the space, it all came back to me. If you don’t plan ahead, things can fall apart very quickly. Now, I admit that
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