Trade Shows

Report from the Field: American Institute of Architects (AIA) Conference and Exhibit

Examples, Management, Strategy, Trade Shows / By / 2 minutes of reading

Recently our colleague, Jeff VandenHoek, attended and review the 2011 AIA Conference and Exhibition in New Orleans.  He filed this report for us. ************************************ The show seemed a lot friendlier this year in terms of the layout. Rather than being split into different halls, as it was in Miami, it felt more inclusive or consolidated […]

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Report from the Field: Paris Air Show 2011

Examples, Trade Shows / By / 1 minute of reading

It is held every other year in June at the field where Charles Lindbergh landed in 1927.  So the Paris Air Show at LeBourget kicks off today. Our colleague, Kimberly Williamson of Aviall, is on site and filed this initial report: “Things are incredibly busy in Paris,” Kimberly reports. “Hall 4 is packed with exhibitors

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What to Look for In an Exhibit Partner

Management, Trade Shows / By / 1 minute of reading

In choosing an exhibit company to be your strategic 3D marketing collaborator, you need to look for and feel comfortable with these three elements: Business competence Design and fabrication capability Chemistry and compatibility While the weighting will be different for each trade show manager and/or marketing manager, this really is the three-legged stool of the

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Report from the Field: Coffee and Healthcare IT Dominate as HIMSS Turns 50

Examples, Trade Shows / By / 4 minutes of reading

Our colleague and friend, Worldwide Wes Bates, recently returned from the Healthcare Information Management Systems Society (HIMSS) trade show and conference.  He filed this report for our blog. *********************** Java! Java! Java!  If that’s what you crave then get your fix at the 2011 Healthcare Information and Management Systems Society (HIMSS) Annual Conference & Exhibition

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Report from the Field: National Retail Federation

Management, Strategy, Trade Shows / By / 3 minutes of reading

Our own Worldwide Wes, Wes Bates of Fujitsu America, recently attended the National Retail Federation (NRF) trade show in New York City.  He files this report: 2011 is off and running!  Here we are, not even a full month into the year and I am already putting the wraps on the first trade show.  The

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