In choosing an exhibit company to be your strategic 3D marketing collaborator, you need to look for and feel comfortable with these three elements: Business competence Design and fabrication capability Chemistry and compatibility While the weighting will be different for each trade show manager and/or marketing manager, this really is the three-legged stool of the […]
What to Look for In an Exhibit Partner Read More »
While we all like to think we have all of the expertise and talent necessary to run our businesses within the walls of our company, there comes a time when you need to find outside help. Having strategic partnerships with key suppliers and providers of services and products is wise move, given we are all
Choosing a Strategic Partner Read More »
Our colleague and friend, Worldwide Wes Bates, recently returned from the Healthcare Information Management Systems Society (HIMSS) trade show and conference. He filed this report for our blog. *********************** Java! Java! Java! If that’s what you crave then get your fix at the 2011 Healthcare Information and Management Systems Society (HIMSS) Annual Conference & Exhibition
Report from the Field: Coffee and Healthcare IT Dominate as HIMSS Turns 50 Read More »
Our own Worldwide Wes, Wes Bates of Fujitsu America, recently attended the National Retail Federation (NRF) trade show in New York City. He files this report: 2011 is off and running! Here we are, not even a full month into the year and I am already putting the wraps on the first trade show. The
Report from the Field: National Retail Federation Read More »
January gets the trade show and events world off to a running start. Here it is only the 10th and already one of the largest shows of the year is in the books. Every year, there are stalwart shows that appear on the calendar early. The short list I am familiar with includes: CES or
Shows to Start Off the New Year Read More »
With Christmas and the other end-of-the-year holidays upon us, the intersection of trade shows and holidays appears before us. There are a number of shows that occur either around or actually on holidays. If the show opens after a holiday chances are set up will happen on the day itself. Here are a few examples:
Holidays and Trade Shows Read More »
This past week, I helped in a residential move. I hadn’t thought about how much my trade show experience would lend itself–but it did. From assembling boxes to directing laborers to preparing the space, it all came back to me. If you don’t plan ahead, things can fall apart very quickly. Now, I admit that
She’s at it again: our good friend and business associate, Jamey Wozniak, the Joe’s Hitches’ gal, reports from the Specialty Equipment Market Association (SEMA) in Las Vegas. ************** I can’t believe this is my 4th trek to the SEMA show. This is where you’ll see the most innovative, creative and downright astonishing, decked-out cars and
Report from the Field: SEMA 2010 Read More »
Recently, our colleague, Wes Bates of Fujitsu America, attended and toured the Oracle Open World trade show in San Francisco. Here is the first of several reports from Wes. ************************** On my flight back from San Francisco, my mind was focused on two things: how sore my feet were from so much walking around a
Report from the Field: A New World at Oracle Open World Read More »
It really isn’t as final as it sounds. But it is one of the final things you do after you return from a show. You need to look back and assess the show so you have some lessons learned for future shows. The basic elements of a postmortem to consider are: Call a meeting of
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