In choosing an exhibit company to be your strategic 3D marketing collaborator, you need to look for and feel comfortable with these three elements: Business competence Design and fabrication capability Chemistry and compatibility While the weighting will be different for each trade show manager and/or marketing manager, this really is the three-legged stool of the […]
What to Look for In an Exhibit Partner Read More »
Our own Worldwide Wes, Wes Bates of Fujitsu America, recently attended the National Retail Federation (NRF) trade show in New York City. He files this report: 2011 is off and running! Here we are, not even a full month into the year and I am already putting the wraps on the first trade show. The
Report from the Field: National Retail Federation Read More »
This past week, I helped in a residential move. I hadn’t thought about how much my trade show experience would lend itself–but it did. From assembling boxes to directing laborers to preparing the space, it all came back to me. If you don’t plan ahead, things can fall apart very quickly. Now, I admit that
It really isn’t as final as it sounds. But it is one of the final things you do after you return from a show. You need to look back and assess the show so you have some lessons learned for future shows. The basic elements of a postmortem to consider are: Call a meeting of
…..did you really think show attendees wouldn’t notice your makeshift demo? Anybody else seen a suitcase demo propped up on a chair before at a show? TTSG
It starts at the show–usually during set up: the “what-worked-what didn’t” list. This list is comprised of the items that you need to improve or fix but also the things that did work. For example, on the NACS show we are in the midst of today, there are a number of fixes we had to
Starting the Postmortem Discussion Read More »
It is why we network: collaborating and connecting. At a recent trade show I had a conversation over a meal with two people in my network. Now, I see these guys for longer periods maybe twice a year. But when we do connect we spend hours together getting the exhibit assembled and show ready at
Collaborating and Connecting Read More »
Are the lights the right color? Are the monitors paired correctly? Is that graphic hung right? It is the devil–details are, that it. It’s getting close to show time and it seems time and motion slow down while the clock is spinning. The first day of set up with the major structure going up went
Attention to Detail Read More »
Most trade show and event programs are pretty much in place. They run themselves, mostly, because of the nature of the business and the tried-and-true expectations of management, suppliers, promoters, associations and trade show managers. But what if you had to make over your program? Relevance and reinvention are a way of life in the
The Three-Year Plan Read More »
Our colleague, Kimberly Williamson of Aviall, attended and worked the 2010 edition of the Farnborough Airshow. Here is her report: Aviall’s presence at the show was a flurry of activity between interviews and a full staff being on board. The economy is showing signs of improvement with many companies sending multiple personnel as opposed to
Report from the Field: Farnborough 2010 Read More »
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