Recently I’ve been working with several clients in the evaluation of their exhibit partner. I’ll have to say after these exercises, the words partner and strategic, while bandied about, don’t apply. The biggest issue as I see it, is that their final invoice doesn’t track with the rest of the process. For example, there is […]
The Accurate Invoice Read More »
Any preparation you can do before a show can save you time and money. Staging your freight as it arrives is a way to save both and is well worth your time. I arrived early for the NACStech show here in Nashville. On the Sunday before the show set for a Monday set up day
Some call it a preview or a viewing. They can be formal or not so formal. The bottom line is that looking at your exhibit before it is packed to be shipped is a good idea. It will save you pain at a later (read that: on the show floor) time. Setting up your booth
The Pre-Show Set Up Read More »
It is both the simplest and most complex thing you can do all at the same time. Picking the date the truck leaves and arrives at a trade show. On the surface, this seems like a simple thing. However, you must know several things first: Are you going to the advanced freight warehouse? Are you
Picking a Ship Date Read More »
The Dallas Convention Center was the site of this year’s version of the rotary-wing exposition. Most of the newness was at last year’s show with the debut of the new Eurocopter exhibit in Houston. This year’s HeliExpo saw the product rollout of Bell‘s Relentless model (hey, that’s my name!). Seriously, the Relentless rollout took over
Report from the Field: HeliExpo 2012 Read More »
Work rules for laborers vary from city to city and facility to facility. Even within the same city rules can be different for the same work. For example, here in Las Vegas, the rules for how things are rigged from the ceiling are different between the Mirage Hotel and the Las Vegas Convention Center. At
Knowing the Work Rules Read More »
This past week, I helped in a residential move. I hadn’t thought about how much my trade show experience would lend itself–but it did. From assembling boxes to directing laborers to preparing the space, it all came back to me. If you don’t plan ahead, things can fall apart very quickly. Now, I admit that
It starts at the show–usually during set up: the “what-worked-what didn’t” list. This list is comprised of the items that you need to improve or fix but also the things that did work. For example, on the NACS show we are in the midst of today, there are a number of fixes we had to
Starting the Postmortem Discussion Read More »
It is why we network: collaborating and connecting. At a recent trade show I had a conversation over a meal with two people in my network. Now, I see these guys for longer periods maybe twice a year. But when we do connect we spend hours together getting the exhibit assembled and show ready at
Collaborating and Connecting Read More »
Are the lights the right color? Are the monitors paired correctly? Is that graphic hung right? It is the devil–details are, that it. It’s getting close to show time and it seems time and motion slow down while the clock is spinning. The first day of set up with the major structure going up went
Attention to Detail Read More »
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