If you have been through set up at a trade show, you know that having ready access to everything from tools to a desk to tape is critical to making a show open on time. So, do you have a gang box? You know, the big box that holds all the stuff you can’t every […]
In Praise of the Lowly Gang Box Read More »
Our colleague, Kimberly Williamson of Aviall, is at the Dubai Air Show in the United Arab Emirates this month. The filed this report in advance of the show. **************************** The 2011 version of the Dubai Air Show, opening November 13, is set to be bigger than the 2009 version. With over 1,000 exhibitors from 50
Report from the Field: The Dubai Air Show 2011 Read More »
The latest edition of the NACS show, the 50th meeting, was a great example of how companies who have a character, person or icon use that thing to best reach their audience. From a cardboard cutout of Samuel Adams touting his Boston Lager to The Sun posing for photos with passerby to promote Jimmy Dean
Trade Show Trends: Icons and Mascots at NACS Read More »
After walking the floor of the NACS show, I noticed a number of trends that seem to be becoming the norm at trade shows. NACS is the National Association of Convenience Stores and on the 50th anniversary of the association, the largest show produced by the association opened in Chicago’s McCormick place yesterday. The show
Report from the Field: Trends at NACS Read More »
Recently, our industry colleague and friend, Gary Donatell, attended the American Society of Industrial Security. He filed this report from the show which ran in Orlando from September 19-22. ************************** As a former trade show marketing manager for Honeywell, one show that I managed was the American Society for Industrial Security (ASIS) Show. I had
Report from the Field: ASIS 2011 Read More »
Recently our colleague, Jeff VandenHoek, attended and review the 2011 AIA Conference and Exhibition in New Orleans. He filed this report for us. ************************************ The show seemed a lot friendlier this year in terms of the layout. Rather than being split into different halls, as it was in Miami, it felt more inclusive or consolidated
Report from the Field: American Institute of Architects (AIA) Conference and Exhibit Read More »
It is held every other year in June at the field where Charles Lindbergh landed in 1927. So the Paris Air Show at LeBourget kicks off today. Our colleague, Kimberly Williamson of Aviall, is on site and filed this initial report: “Things are incredibly busy in Paris,” Kimberly reports. “Hall 4 is packed with exhibitors
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When the chips were down and a real traffic-generating promotion was needed, Retalix looked to the gaming tables at the Mirage Hotel Casino in Las Vegas for inspiration in advance of the NACStech show. “The mailer resulted in more of a response than we expected,” Brad Prizer said. Brad is the VP of Marketing at
Using Chips to Gather Leads Read More »
Our colleague and friend, Worldwide Wes Bates, recently returned from the Healthcare Information Management Systems Society (HIMSS) trade show and conference. He filed this report for our blog. *********************** Java! Java! Java! If that’s what you crave then get your fix at the 2011 Healthcare Information and Management Systems Society (HIMSS) Annual Conference & Exhibition
Report from the Field: Coffee and Healthcare IT Dominate as HIMSS Turns 50 Read More »
She’s at it again: our good friend and business associate, Jamey Wozniak, the Joe’s Hitches’ gal, reports from the Specialty Equipment Market Association (SEMA) in Las Vegas. ************** I can’t believe this is my 4th trek to the SEMA show. This is where you’ll see the most innovative, creative and downright astonishing, decked-out cars and
Report from the Field: SEMA 2010 Read More »
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