Really now,…..
…..did you really think show attendees wouldn’t notice your makeshift demo? Anybody else seen a suitcase demo propped up on a chair before at a show? TTSG
Examples
Starting the Postmortem Discussion
It starts at the show–usually during set up: the “what-worked-what didn’t” list. This list is comprised of the items that you need to improve or fix but also the things that did work. For example, on the NACS show we are in the midst of today, there are a number of fixes we had to
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Exhibit Preview
Previewing the exhibit before a show doesn’t always have to be done, but many times it is a good idea and worth the expense. What we’re talking about is standing the exhibit properties up in the shop to make sure everything fits and works. There are a number of reasons you would take the time
Report from the Field: Farnborough 2010
Our colleague, Kimberly Williamson of Aviall, attended and worked the 2010 edition of the Farnborough Airshow. Here is her report: Aviall’s presence at the show was a flurry of activity between interviews and a full staff being on board. The economy is showing signs of improvement with many companies sending multiple personnel as opposed to
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Report from the Field: Observations on Four Types of Booth Staff
Our colleague, Scott Cytron, and I recently were trading stories about trade show experiences. Scott comes from a different circle of shows than I do, but his experiences are very similar. He came up with this report talking about the four types of trade show reps: “I’ve told this story quite a few times over
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Report from the Field, Farnborough 2010: To Chalet or Not To Chalet
Our colleague, Peggy Keene of Esterline Corporation, was at this year’s Farnborough Air Show in the UK this past two weeks. She filed this report for us to paint a picture of what is happening on the international trade show scene: In more than 25 years’ work experience, I’ve never seen more austere times. Nobody
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At the Exhibitor’s Show, Day 2: Using Surveys
This seminar is one of the key reasons I came to this show: to learn how to apply my company’s services to the world of exhibitry. Ian Sequeira of Exhibit Surveys was the presenter. Again, a full house and a good discussion. Less audience participation and dry slides, but a good, informative discussion. Ian spoke
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At the Exhibitor’s Show, Day 1
I’m in Fabulous Las Vegas this week for the annual Exhibitor’s Show, presented by Exhibitor Magazine. This 20-year-old event is aimed at industry professionals who either produce shows for companies for supply goods and services to exhibitors. There are over 300 exhibits in 2 halls along with over 200 conference sessions spanning 5 days. I’m
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Final words on Heli Expo
Our trip to Heli Expo in Houston was worthwhile. The purpose for going was to: Discover the basic layout and flow of the show Learn the major players Experience the event Discern how our clients fit into the show The high-level analysis of the show: Over 500 exhibitors Halls A thru E of George Brown
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Budgeting
Trade show marketing is an expensive proposition. Buying the space is just the start. There are some rules of thumb of how much to expect to spend. When you go to set up your budget, here are some broad categories: Space Exhibit, graphics, services and freight Promotion Space. Probably your biggest cost, it is what
