Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for […]
Short, Spontaneous Marketing Videos Read More »
The latest edition of NACStech, the C-Store technology store show and conference, is setting today and tomorrow. We’re readying for a Tuesday afternoon opening. Not sure what to make of this show. It’s participation goes up and down with the times. The usual players are here–NCR, Retalix, Pinnacle, Verifone–but the floor is made up of
NACStech 2012 Opens Read More »
Some call it a preview or a viewing. They can be formal or not so formal. The bottom line is that looking at your exhibit before it is packed to be shipped is a good idea. It will save you pain at a later (read that: on the show floor) time. Setting up your booth
The Pre-Show Set Up Read More »
The exhibit industry is trying many things to transform itself and, in many ways, survive. The latest example I’ve seen is the 2012 FMI Show. While this show has been around a good many years, it has undergone a number of changes: change of venue, co-marketing and branding with other shows, an apparent focus to
Report from the Field: FMI 2012 Read More »
If you want to see the core of exhibitry at work, come to a show like the Texas Rural Water Association (TRWA) which just concluded its run today at Fort Worth’s Omni Hotel. It is a place where you will see the small exhibit shine. The TRWA is the meeting place for the people who
Report from the Field: TRWA Read More »
The most unbelievable thing about this year’s Singapore Air Show was that there wasn’t a lot of flying going on. “The air demonstrations were limited to one hour each day,” Kimberly Williamson told us. “Being at the main airport and with the sound and flight limitations imposed, flight demonstrations were limited to 12 to 1pm
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The Dallas Convention Center was the site of this year’s version of the rotary-wing exposition. Most of the newness was at last year’s show with the debut of the new Eurocopter exhibit in Houston. This year’s HeliExpo saw the product rollout of Bell‘s Relentless model (hey, that’s my name!). Seriously, the Relentless rollout took over
Report from the Field: HeliExpo 2012 Read More »
We all think and remember things in threes and fives. I was reminded today of five tips to get the most out of a trade show. This is from our colleague, Malcolm Gilvar, at The Trade Group here in Dallas. Mr. Gilvar is EVP of Sales at the Carrollton-based exhibit company. His five tips: Train
Five Tips for Trade Shows Read More »
From the phone app that changes how you find information on the show floor to the ideas exhibited, the theme of this year’s National Retail Federation (NRF) Big Show of “Retail’s New Rules” was more true that any previous theme. Technology, if it hadn’t taken over the selling floor already, certainly has now. From the
Report from the Field: NRF 2012 Read More »
If you have been through set up at a trade show, you know that having ready access to everything from tools to a desk to tape is critical to making a show open on time. So, do you have a gang box? You know, the big box that holds all the stuff you can’t every
In Praise of the Lowly Gang Box Read More »
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