After the initial selection and while you are assembling your RFP components, it is time to do some real-time vetting of the candidates. It’s time to meet people face to face. And, as you know from reading in this space before, NOTHING REPLACES FACE TO FACE. Where? Is there a show that falls near the
The RFI/RFP Process: In-Person Interviews Read More »
The most recent edition of the North American Spine Surgeons (NASS) conference and trade show was in Dallas in October. I had the chance to walk the floor and note some trends and see some examples. Walking the floor with my colleagues from Imagecraft Exhibits, I was able to see and talk about a broad
Report from the Field: NASS Show Read More »
Promoting your company is a never ending job. It involves a lot of details and it certainly helps to have an identity. But what if you had to promote your company without revealing anything about the people who run it? This was the challenge faced by my colleagues at Burst Outdoor Event Structures. While I
Case Study: Burst Outdoor Event Structures Read More »
Portables, bannerstands, fabric backdrops, booth-in-a-box, inflatables, spiderwebs, tabletops, table throws. OK, where is this going? Well, those are all either types of or names for small exhibits. You know, the things your sales people either borrow or rent from you, the exhibit manager, or come up with themselves so they can go to the local
Taking Control of the Gnat You Cannot Swat Away: Small Exhibits Read More »
Video and visuals have tremendous power on the internet, we have all heard that. But have you really tried to use video in your marketing? It isn’t really all that hard. In fact, the easier the approach you take, the more spontaneous and real it is going to appear. Let me just apologize here for
Short, Spontaneous Marketing Videos Read More »
The latest edition of NACStech, the C-Store technology store show and conference, is setting today and tomorrow. We’re readying for a Tuesday afternoon opening. Not sure what to make of this show. It’s participation goes up and down with the times. The usual players are here–NCR, Retalix, Pinnacle, Verifone–but the floor is made up of
NACStech 2012 Opens Read More »
Some call it a preview or a viewing. They can be formal or not so formal. The bottom line is that looking at your exhibit before it is packed to be shipped is a good idea. It will save you pain at a later (read that: on the show floor) time. Setting up your booth
The Pre-Show Set Up Read More »
The exhibit industry is trying many things to transform itself and, in many ways, survive. The latest example I’ve seen is the 2012 FMI Show. While this show has been around a good many years, it has undergone a number of changes: change of venue, co-marketing and branding with other shows, an apparent focus to
Report from the Field: FMI 2012 Read More »
If you want to see the core of exhibitry at work, come to a show like the Texas Rural Water Association (TRWA) which just concluded its run today at Fort Worth’s Omni Hotel. It is a place where you will see the small exhibit shine. The TRWA is the meeting place for the people who
Report from the Field: TRWA Read More »
The most unbelievable thing about this year’s Singapore Air Show was that there wasn’t a lot of flying going on. “The air demonstrations were limited to one hour each day,” Kimberly Williamson told us. “Being at the main airport and with the sound and flight limitations imposed, flight demonstrations were limited to 12 to 1pm
Report from the Field: Singapore Air Show 2012 Read More »
