Recently, our industry colleague and friend, Gary Donatell, attended the American Society of Industrial Security. He filed this report from the show which ran in Orlando from September 19-22. ************************** As a former trade show marketing manager for Honeywell, one show that I managed was the American Society for Industrial Security (ASIS) Show. I had […]
Report from the Field: ASIS 2011 Read More »
We all need balance. Whether it is in our home life or our business pursuits, balance and order help us meet our goals, see the good in things and keep us happy. But it is also a strategic thinking to look for balance. Recently, I attended the NAAAP-Dallas’ WIN Conference and heard Kathryn Collins speak
Striking a Balance Read More »
What trade shows do as an outreach to your customers in far-flung convention centers, permanently installed demonstration centers do for them when they come to visit your site. If you haven’t considered a demonstration center for your company, it is really worth at least exploring as you fine-tune or invent your customer relationship process. While
Producing and Implementing a Demonstration Center Read More »
At a seminar the other day on technology and productivity we discussed a number of applications (apps), tools and techniques and technologies that can enhance your life and build your business. Michael St. Martin of Cognoscape was an engaging speaker and gave us many useful ideas. He presented a “day in the life” scenario of
Connecting with Real People Read More »
Recently we concluded a process with a key client to choose a strategic exhibit partner and build a new exhibit for their domestic trade show program. This was a great process to go through and far more complex than was first envisioned. We started with the basic request of needing a new exhibit. After much
The RFI/RFP Process: An Overview Read More »
You’ve prepared and analyzed, written and read and composed and rehearsed. You walk into the room ready for a solid,clear discussion The discussion begins and goes in a completely different direction. Did you see this coming? Can you flex with it? It has happened to all of us at one time or another: the misread
Reading Situations Read More »
Recently a friend reminded me of a scene she encountered on an evening out that got her to thinking about conversation and relationships. We call the story the canoe conversation. She was out to dinner by herself and she and an older couple were the only patrons in this Northwest-themed restaurant. Hanging from the ceiling
The Canoe Conversation Read More »
We spend a lot of time in conversations and in electronic communications. Sometimes we lose the thread of who were are and our ideals. Have confidence and be positive. Be your brand with no apologies. This came up after seeing the movie “The Help.” A repetitive theme and scene in the story is when the
Remember Who You Are Read More »
To be an effective networker you need to be armed with stories. Stories help you connect and make points with your fellow networkers so that they can relate to you and you to them. Stories have a beginning, a middle and an end. But they also need to be relevant to who you are talking
Five Things to Remember in Networking: Storytelling Read More »
The other day I had a short conversation with a client about trade show graphics. It seems she was having a bit of a battle with her art department about the format and formula of the graphics going into her new trade show booth. One of the biggest problems was consistency. As we sat talking,
Simple Primer on Creating Graphics Read More »
