Twitter has become the ubiquitous social media tool and…wait, did I really just use “ubiquitous” in a blog post?
The use of Twitter and its fellow SM tools are still evolving. And is it really manly to tweet? Seriously, with all the noise being generated by SM, how much of it is really being heard? Do we need to think of this differently and cut through the crap to understand the real benefit?
Every audience has its own variation or take on Twitter–or tweeting. To truly make this communication tool “sing” (ugh) for your specific industry or business, consider altering how you refer to it. Shouldn’t the language be adjusted to extend the brand of the professional sending the message? Consider these examples:
- Twist. Public Relations managers or sales and marketing folks Twist. That is, they spin the message they want to help align their audience with their message.
- Torte. Attorneys and legal professionals Torte their message for the desired judgment or dismissal.
- Tickle. Day care facilities or teachers of young children. Clowns and children’s entertainers.
- Tweak. Accountants and financial professionals Tweak the numbers for the “best” bottom line result.
- Tithe. Ministers and faith-based types Tithe to make their point–and to build their churches.
- Treat. Dentists and oral health professionals could get people to come in for more check ups.
Really, this is about targeting and shifting this communications tool to be more business oriented and to help focus and extend your brand. When you use Twitter for business, make sure your message(s) are true to your brand.
Are you up to trying a variation on a “Tweet”?
Relentless
