Just remember, words can wound. A friend just related to me a story about how a client “tore them a new one.” Just went off the deep end over a few details of things that didn’t go right on a show. Well, we all strive for perfection. However, in this world you need to be […]
In conversation with a client yesterday, the topic of how to allocate marketing budget within business units (and to specific shows) came up. How do you divvy up the marketing pie across markets so that you exhibit at the most effective shows? My client is a savvy guy and is really taking a hard look
Assessing your trade show program Read More »
If I come away from this show with nothing else, it will be Ian Sequeira’s recommendation to use the ROI Toolkit. Cool stuff, Ian. Thanks. To quote Ian: “Go to www.iaee.com and about halfway down the page, sign in to use the calculator.” Can’t wait to try it out. My colleague has some numbers we
At the Exhibitor’s Show, Day 3: Selecting the Right Shows Read More »
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